Director of Events
About The Position
Siro is redefining how field sales teams learn, perform, and win. The company started as an AI-powered coaching platform and has evolved into an intelligent companion that automates sales reps’ tedious admin work, gives managers real-time visibility, and helps executives see around corners. Siro’s platform integrates with systems like Salesforce, analyzing thousands of in-person sales conversations to surface insights, automate workflows, and drive better outcomes across the organization. The company has raised $75M and is backed by investors like Index, Fika, CRV, and SignalFire. Siro is trusted by leading home-improvement, retail, hospitality, and automotive brands and is powered by a lean team from Meta, McKinsey, Doordash, and Uber. Siro is building the future of human-AI collaboration in sales.
Requirements
- 5+ years in event management, including owning a full events function.
- B2B field marketing or SaaS experience where events tie directly to pipeline and revenue.
- Elite project management and communication skills.
- Ability to direct contractors and agencies as a force multiplier.
- A results mindset: define what success looks like, measure what matters, and turn events into pipeline.
- Exceptional attention to detail with hospitality at the center of your thinking.
- Willingness to travel for key events (~30%, depending on calendar).
Nice To Haves
- A portfolio of events you designed that people still talk about — proof of both creative ambition and operational precision.
Responsibilities
- Own the events strategy end-to-end — conferences, trade shows, field events, executive dinners, partner activations, and virtual webinars — with a clear point of view on what actually drives awareness, pipeline, and retention.
- Own the budget, the plan, the vendors, the logistics, the promotion, and the staffing. Direct a roster of contractors and agencies.
- Bring every event to life under pressure without letting quality slip.
- Own every touchpoint from first invite to post-event follow-up, ensuring each one feels intentional, premium, and hospitable.
- Build the operational infrastructure from scratch: playbooks, timelines, vendor rosters, run-of-show templates, and post-event reviews.
- Partner with sales, demand gen, marketing, and leadership so every event drives a real business outcome.
- Define success metrics before every event, track ROI and engagement, and feed insights into the next one systematically.
- Make every event feel unmistakably Siro.
Benefits
- Equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
