Director of Sales and Marketing

Horseshoe Bay Resort•Redwood City, CA

91d•Onsite

About The Position

The Grand Bay Hotel in Redwood City is seeking an experienced and energetic Director of Sales and Marketing to lead a high-performing team. This role involves developing and implementing communication objectives, advertising, and public relations for the hotel. Crescent Hotels and Resorts, the management company, emphasizes a people-centric culture, offering robust compensation and benefits, and career growth opportunities. They manage a variety of properties across North America and aim to be the employer of choice.

Requirements

3-5 years of experience in a similar position at a hotel.
Minimum of 4 years of Full Service hotel experience, some independent preferred.
Excellent leadership, communication, interpersonal, sales, and closing skills.

Nice To Haves

Local market experience is a plus.

Responsibilities

Develop, implement, and maximize the business plan with effective strategies through direct sales, digital marketing, and revenue management.
Ensure effective internal and external communications with clients, potential customers, associates, and ownership.
Direct the solicitation efforts of the sales and catering team.
Oversee rate, date, and space commitments for group, banquet, and catering customers.
Maximize total and ancillary revenue.
Interview, hire, train, resolve problems, provide open communication, and recommend discipline or termination when appropriate.
Ensure training programs are conducted regularly and Crescent standards of performance are met, providing guidance and counsel to staff.
Ensure the sales and catering team is proficient in working with brand channels, Cvent, Wedding websites, and more.
Compile and/or direct the preparation of reports pertaining to the operation of the hotel, including the annual budget, business plan, monthly forecast, pace reports, action plans, production reports, and weekly summaries.
Coordinate ongoing research of the travel industry to detect market trends and related information for the development of new marketing strategies.
Make recommendations to improve potential from various markets.
Participate in local organizations to develop business, such as Chamber and CVB.
Develop and conduct persuasive verbal sales presentations to prospective clients, owners, and associates.
Internally promote Crescent programs.
Prospect, entertain, and meet in person and virtually with customers and clients, some of which may require travel.
Communicate verbally and in writing to provide clear direction to staff.
Work with the digital and revenue team on promotions through third-party channels.
Initiate preparation of computerized annual budget and business plan and execute plans as outlined, adjusting as necessary based on market conditions.
Organize and/or attend scheduled sales department and related executive team meetings.
Participate in associate recognition and key community activities.
Perform any other job-related duties as assigned.