Director of Sales and Marketing- SFBUE

San Francisco Bay University•Fremont, CA

3d•Hybrid

About The Position

San Francisco Bay University Education (SFBUE), a wholly owned subsidiary of San Francisco Bay University, extends and commercializes the university’s innovation beyond higher education. Its work spans human capability, artificial intelligence, workforce transformation, enterprise technology, research, and learning innovation. SFBUE is developing Capability Science, Capability Management, and AI-native commercial products, while also supporting selected SFBU initiatives and building a portfolio of enterprise services, research partnerships, methodologies, and commercial offerings. Reporting to the Vice President of Strategy & Operations, the Director of Sales and Marketing will own and execute SFBUE’s go-to-market strategy for emerging enterprise products and services. This hands-on, 0-to-1 leadership role focuses on customer discovery, category development, market awareness, demand generation, and winning early enterprise customers. The Director will lead sales and marketing, work directly with prospective customers and partners to validate offerings, drive revenue, and establish a repeatable, scalable go-to-market approach. This is an exempt, full-time hybrid position. Up to 50% travel is expected for in-person collaboration in Fremont, California, and external business activities. The position may manage external agencies, contractors, and future sales and marketing team members, while independently executing and laying the foundation for a growing commercial team.

Requirements

Bachelor’s degree in business, marketing, strategy, technology, organizational development, education, or a related field.
At least 8 years of experience in B2B sales, marketing, business development, go-to-market strategy, or related roles.
Demonstrated success bringing a new B2B product, service, or business line to market and generating early commercial traction; startup or early-stage experience is especially relevant.
Strong enterprise sales and consultative-selling skills, including experience engaging senior executives and closing complex deals.
Experience developing positioning, pricing, packaging, pilots, proposals, and go-to-market plans.
Ability to build sales and marketing processes from scratch, including CRM, pipeline management, forecasting, and performance tracking.
Strong written and verbal communication skills, including the ability to translate complex offerings into clear customer value.
Ability to work independently, prioritize effectively, and execute in an early-stage environment with ambiguity and limited resources.
Strong entrepreneurial mindset and ability to take ownership of building a business from its earliest stages.
Ability to sell emerging products and services before every aspect of the offering is fully developed.
Strong sales execution, relationship-building, negotiation, and closing skills.
Ability to develop clear messaging and execute practical marketing initiatives that generate demand.
Ability to translate complex technical, scientific, or strategic concepts into compelling customer value propositions.
Data-driven approach to sales and marketing, with a focus on measurable results and continuous improvement.
Demonstrated strong commitment to diversity, equity, inclusion, and social justice.

Nice To Haves

Experience in an early-stage startup or launching a new business, product, or market from 0 to 1.
Experience selling enterprise AI, workforce transformation, HR/talent technology, learning technology, or complex B2B software and services.
Experience developing and executing marketing campaigns that generate qualified enterprise leads.
Experience with category creation, market education, or introducing new products and concepts to enterprise buyers.
Existing relationships with enterprise leaders in workforce strategy, talent, learning, AI transformation, technology, or related functions.
Experience selling both professional services and recurring software solutions.
Master’s degree, MBA, or other relevant advanced degree.
Bay Area presence and ability to work in person with SFBU/SFBUE stakeholders and external partners on a regular basis.

Responsibilities

Develop and execute the sales and marketing strategy for new products and services, identifying target customers, priority markets, positioning, and growth opportunities.
Build and manage the enterprise sales pipeline; lead customer conversations; develop proposals; negotiate deals; and close early customers.
Engage prospective customers to understand needs, test market hypotheses, recruit early customers and pilot partners, and turn initial traction into a repeatable sales process.
Develop positioning, messaging, campaigns, thought leadership, content, and events to educate the market, establish SFBUE’s leadership in emerging categories, and generate qualified demand.
Develop relationships with enterprise customers, industry organizations, research partners, and other stakeholders, and lead ecosystem marketing initiatives that build awareness, credibility, and adoption.
Work with product and leadership teams to refine pricing, packaging, value propositions, and customer acquisition strategies based on market feedback.
Implement CRM processes, track pipeline and conversion metrics, manage forecasts, and report on commercial performance.
Collaborate with product, research, technology, and leadership teams to align customer needs with product development and business priorities.
Perform other duties as needed.
Potentially manage external agencies, contractors, and future sales and marketing team members while building the foundation for a growing commercial team.