Director of Sales and Admissions

American Senior Communities

18h•Onsite

About The Position

We are seeking a results-driven Director of Sales & Admissions to lead census growth and manage the full admissions process at Washington Healthcare. This role is responsible for building and maintaining strong referral relationships while ensuring a seamless, compliant, and resident-centered admission experience. The ideal candidate brings a balance of healthcare admissions knowledge, sales acumen, and strong interpersonal skills.

Requirements

Bachelor’s Degree or three years equivalent experience in lieu of a degree.
Strong passion for geriatric advocacy and commitment to senior care excellence.
Demonstrates C.A.R.E. values to residents, family members, customers, and staff: Compassion, Accountability, Relationships, and Excellence.
Skilled Nursing / Long-Term Care Admissions & Sales Experience strongly preferred.

Nice To Haves

Knowledge of Medicare, Medicaid, and Managed Care processes.

Responsibilities

Lead census growth and manage the full admissions process.
Build and maintain strong referral relationships.
Ensure a seamless, compliant, and resident-centered admission experience.
Identify customer needs, promote products and services to meet or exceed sales goals.
Build mutually beneficial client relationships and manage sales pipeline.
Create a comforting and engaging atmosphere for residents, prospective residents, and their loved ones.
Communicate clearly and effectively with the facility team and customers.
Work closely with referral sources, nursing, administrative, and social services departments.
Work towards a common goal of excellent care for residents.
Ensure admission practices comply with federal and state regulations.
Maintain accurate and complete records as required by facility policy and regulations.