Director of Community Relations

Arbol Residences of Santa Rosa•Mokena, IL

About The Position

Clarendale of Mokena is seeking a hospitality-focused Director of Resident Services to develop and implement marketing and sales programs that support maximum occupancy and revenue for the community. The role manages the sales process from initial inquiry through closing, works with the management team on strategies to increase qualified inquiries, traffic, and sales, and reports on marketing and sales activity.

Requirements

  • At least five years of experience in marketing and sales and/or knowledge of the senior living industry.

Nice To Haves

  • Bachelor’s degree with an emphasis in marketing or sales.
  • Management experience.

Responsibilities

  • Achieve maximum occupancy and revenue levels by maintaining or exceeding budgeted monthly occupancy.
  • Coordinate all aspects of the sales process, including inquiry calls, cold calling, tours, follow-up calls and communications, lead-management software updates, and closing sales.
  • Ensure staff designated as backups for inquiries and tours are current on the process, and that inquiries are handled appropriately at all times.
  • Work with the management team to develop and implement strategies and an ongoing 90-day plan to increase qualified inquiries, traffic, and sales. Strategies may include community events, educational seminars, professional networking, advertising, and public relations.
  • Compile and deliver a weekly marketing report to corporate covering inquiries, tours, move-ins, move-outs, and outreach.
  • Capture key data for inquiries and enter it into lead-management software within 48 hours so inquiries are documented.
  • Schedule next steps for all existing inquiries in the software system to maintain ongoing contact.
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