Director of Regional Marketing - N. America

nCino, Inc.•Wilmington, NC

10d

About The Position

The Director of Regional Marketing leads nCino’s field marketing, events, and lead conversion programs for their assigned region, managing a team of marketing managers and senior professionals across demand capture, account-based marketing, and event execution functions. This leader sets short- to mid-term strategic priorities for the regional marketing sub-function, owns the conference portfolio and pipeline acceleration programs tailored to their regional market, and ensures seamless integration with global demand generation initiatives. This role drives operational excellence and measurable pipeline contribution through data-driven field marketing programs, serving as the regional voice within the global marketing organization and balancing market-specific needs with corporate objectives to maximize ROI and revenue impact.

Requirements

Undergraduate degree and 12+ years of related professional experience with 4+ years of people management experience, including direct management of marketing managers or senior professionals; or an advanced degree and 10+ years of related professional experience with 3+ years of people management experience; or equivalent experience.
Proven leadership experience managing marketing managers and senior professionals with a demonstrated ability to coach, develop, and drive team performance across field marketing or regional marketing functions.
Deep expertise in B2B SaaS or technology field marketing, including events management, account-based marketing, lead conversion strategies, and pipeline acceleration programs, with a track record of delivering measurable results.
Demonstrated ability to set and execute short- to mid-term marketing strategy for a defined sub-function or region, translating broader organizational goals into targeted field programs with clear KPIs and attribution models.
Strong operational and financial acumen, including experience managing marketing budgets, optimizing resource allocation, and demonstrating ROI on regional marketing investments to senior leadership.
Advanced proficiency with marketing automation platforms, CRM systems, and marketing analytics tools to measure campaign performance, pipeline contribution, and inform data-driven decision-making.
Excellent communication and executive presence, with the ability to influence and partner effectively with sales leadership, product marketing, and cross-functional stakeholders to execute integrated go-to-market strategies.
Experience establishing standardized processes, operational frameworks, and project management disciplines across multi-function marketing teams, including familiarity with regional data privacy requirements.

Nice To Haves

Experience in the financial services technology or fintech industry, with familiarity with the buying behaviors and marketing dynamics of banking and lending audiences.
Hands-on experience with marketing automation platforms such as Marketo or HubSpot, CRM platforms such as Salesforce, and advanced analytics or attribution tools.
Experience designing and scaling account-based marketing programs in coordination with sales and revenue operations teams.

Responsibilities

Lead, mentor, and develop marketing managers and senior professionals across field marketing, events, and demand capture functions, driving team performance through strategic coaching, performance management, and talent development to build high-performing regional marketing capabilities.
Set short- to mid-term strategic priorities for the regional marketing sub-function, translating global marketing objectives into actionable regional plans that deliver measurable pipeline contribution and revenue impact.
Own and execute nCino’s regional conference and events portfolio, including corporate-hosted events and third-party conferences, ensuring alignment with global objectives while maximizing ROI, attendee engagement, and pipeline generation.
Drive regional marketing strategies including MQL conversion, targeted nurture campaigns, account-based marketing programs, and business development execution that accelerate qualified leads through the sales pipeline.
Partner with the Director of Performance Marketing to ensure seamless handoffs from demand generation to regionally focused conversion programs, establishing clear KPIs, attribution models, and operational processes across pipeline stages.
Collaborate with sales leadership and Product Marketing to implement global go-to-market directives, designing field marketing strategies tailored to regional market segments and ensuring messaging and tactics resonate with each audience’s unique needs and buying behaviors.
Work alongside regional marketing peers to share strategies, assets, and best practices, contributing to the development of scalable programs that can be adapted across markets.
Own budget planning and resource allocation across regional marketing functions, demonstrating financial accountability while optimizing spend efficiency, ROI, and pipeline contribution.
Establish operational excellence through standardized processes, role frameworks, and project management discipline across field marketing, events, and conversion programs, while ensuring compliance with regional privacy regulations.
Leverage marketing automation, CRM analytics, and attribution modeling to measure program performance, provide data-driven insights to senior leadership, and continuously refine regional strategies based on conversion metrics and pipeline outcomes.
Drive innovation in event formats and field marketing tactics, incorporating emerging technologies, virtual and hybrid experiences, and creative engagement strategies that differentiate nCino in the competitive financial services market.
Leverage AI tools and techniques to enhance work efficiency and optimize business operations by automating routine tasks to improve accuracy, save time, and minimize errors.
Utilize AI-driven insights to refine decision-making, elevate customer experience, and boost team productivity while ensuring its application provides measurable value, driving innovation and smarter ways of working.
Stay informed on AI advancements to drive continuous learning and scalable growth opportunities.

Benefits

The pay range for this role is based on relative market data and alignment with our compensation philosophy. The range displayed reflects the minimum and maximum of the pay range for each job posting, which is used to determine new hire rates/salaries and takes into consideration multiple factors including but not limited to knowledge, skills, abilities, proficiencies, experience, education, licensures/certifications, as well as business and organizational needs.
nCino provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability, genetics or other protected groups.
In addition to federal law requirements, nCino complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
nCino is committed to the full inclusion of all qualified individuals. As part of this commitment, nCino will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact us at [email protected].
Our commitment to inclusion and equality includes a strong belief that the diversity of our team is instrumental to our success. We strive to create workplaces where employees are empowered to bring their authentic selves to work.
At nCino, we believe transforming financial services requires more than cutting-edge solutions — it requires curious minds and bold ideas. Innovation isn't just built into our technology; it lives in our people. We know that breakthroughs happen in small, everyday moments as much as the big ones, and that real impact comes when talented people challenge convention together. That's why we hire curious minds, provide them with the resources they need to excel, and trust them to make extraordinary impact.
The results speak for themselves: the nCino Platform has revolutionized how financial institutions operate, helping over 2,700 customers worldwide enhance strategic decision-making, improve risk management, and elevate customer satisfaction through best-in-class intelligent solutions.
Recognized as a Great Place to Work and a top workplace in fintech, we're powering a new era of banking with data, AI, automation, and the ingenuity of our teams, proving that when curious minds meet bold ideas, extraordinary impact follows.