Regional Marketing Director

Mariani Landscape•Lake Bluff, IL

About The Position

Mariani Landscape is hiring a Regional Director of Marketing. This role is responsible for strategic planning, creative direction, content development, campaign execution, and operational coordination across all marketing efforts. This role requires a deep understanding of the luxury market within the architecture, design, and built environment sector, and the ability to translate outdoor living work into compelling, refined brand communications. This role exists to plan, create, and execute marketing initiatives that generate high‑quality outdoor living opportunities, support the growth of recurring property care revenue, and strengthen Mariani’s and the Midwest’s position as a premium, design‑forward luxury brand.

Requirements

Proven experience in a senior marketing or director‑level role, preferably within luxury brands, architecture, design, or the built environment
Demonstrated ability to lead strategy and hands‑on execution across multiple disciplines
Strong visual design skills and proficiency in Adobe Creative Suite
Exceptional writing and editorial capability
Experience executing complex, multi‑channel marketing campaigns
Advanced project management and organizational skills
Ability to manage vendors and external partners
Strategic thinker with a high standard for creative excellence
Experience with industry awards and publications
Familiarity with CRM systems and sales enablement
Working knowledge of SEO and website content strategy
Experience marketing high‑value, custom outdoor living services

Responsibilities

Develop and manage annual and seasonal marketing plans
Align initiatives with company growth goals across all service lines
Identify and prioritize opportunities within design build and property care markets
Develop and execute integrated, multi‑channel marketing campaigns that align messaging, timing, and brand presentation across digital, print, email, sales integration, referral, and review channels
Provide creative leadership across all marketing initiatives to ensure a cohesive, high‑end brand presence
Set creative vision, develop clear briefs, and guide concept development for campaigns, materials, and content
Oversee the production of marketing assets including direct mail, print collateral, presentations, proposals, and digital assets through internal coordination and external partners
Review, refine, and approve all creative work to ensure quality, consistency, and alignment with our company’s brand standards
Serve as the primary point of contact for creative and graphic design vendors, ensuring timelines, expectations, and deliverables are met
Maintain, document, and continuously elevate the brand standards across all channels and touchpoints
Serve as brand ambassador
Write and edit email newsletters, blog content, social media, editorials, and marketing messaging
Ensure clarity, consistency, and alignment with brand voice
Translate complex design build projects into compelling, accessible narratives
Manage creative and content on our company’s website
Coordinate with website and SEO vendors
Meet regularly with search engine optimization partners
Manage complex initiatives requiring coordination across internal teams and external vendors
Maintain timelines, priorities, and deliverables across multiple concurrent projects
Ensure deadlines are met without compromising quality or brand integrity
Led end-to-end planning and execution of industry award submissions, overseeing project selection, photographer coordination, asset organization, and development of compelling project narratives.
Submit projects across multiple awards and publications
Manage editorial relationships and support PR initiatives
Support lead generation, tracking, and conversion
Create tools and templates that enhance the sales process
Align marketing activity with client experience and revenue generation goals
Manage ancillary architecture and design built environment association relationships
Build repeatable workflows for campaigns, content production, and award submissions
Improve efficiency, scalability, and organization across marketing operations
Reduce reliance on ad hoc execution through documented processes
Coordinate with agencies, photographers, publications, and production vendors
Ensure quality control and brand consistency across all external outputs