Director of Product, SEO & AEO

eBay•Toronto, ON

44d

About The Position

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all. About the team and role: eBay operates one of the most sophisticated SEO programs in the world, powered by unmatched inventory breadth and structured marketplace data. We believe there is substantial opportunity to further accelerate top-of-funnel user acquisition by expanding into new opportunity spaces, deepening technical excellence, and building a forward-looking AI-native search strategy. This is a high-impact Director of Product Management role at the intersection of technical SEO, AI-driven discovery, product strategy, and cross-functional execution.

Requirements

10+ years of experience in SEO, organic growth, or search strategy, 4+ years leading large-scale SEO programs at enterprise or marketplace companies
Deep expertise in technical SEO at scale (large site architecture, programmatic SEO, structured data, crawl optimization)
Experience optimizing for: Featured snippets Voice search Conversational interfaces AI answer surfaces
Strong analytical proficiency with tools such as Google Search Console, Conductor, Ahrefs, SEMrush, and emerging AI visibility tools

Responsibilities

You will develop and implement a forward-looking SEO strategy to meaningfully grow top-of-funnel user acquisition
Identify unexplored keyword, content, and indexation opportunities across eBay’s massive supply base
Lead technical SEO initiatives spanning site architecture, internal linking, crawl efficiency, schema markup, index health & more
Define eBay’s role in AI-driven answer ecosystems by building and leading eBay’s AEO Strategy
Develop frameworks for optimizing structured data, content signals, and entity authority for LLM discoverability
Ensure strong presence within: Google AI Overview ChatGPT Gemini Emerging AI search and answer platforms
Build strategies for featured snippets, conversational answers, and generative summaries
Establish measurement systems to track visibility and traffic impact from AI answer engines
Partner with brand, content, and structured data teams to strengthen eBay’s entity authority and knowledge graph presence
Build and mentor a high-performing team of global SEO product managers, data scientists and analysts