Director of Product Marketing

Avoma•San Jose, CA

4d•$140,000 - $170,000•Hybrid

About The Position

At Avoma, Product Marketing isn't about decks and datasheets – it's about owning the story that makes the market choose us, and the system that makes that story scale. As the Director of Product Marketing, you will own messaging, positioning, and go-to-market strategy end-to-end – turning what our products do into why they matter to buyers, users, and executives. You'll operate as a strategic leader, systems builder, and AI-enabled operator who drives adoption, accelerates pipeline, and equips the revenue org to win. You'll also build and lead the Product Marketing function as Avoma scales. This is a high-impact role for someone who combines deep care for craft with a bias for action – someone who sweats the details, takes pride in their work, and consistently goes the extra step to ship narratives, launches, and enablement that move the business.

Requirements

8+ years in product marketing, with at least 3 years in a leadership role
Proven track record of developing and executing successful GTM strategies for B2B SaaS products
Experience marketing to mid-market and/or enterprise buyers
Comfortable using AI tools, automation, and data to improve efficiency and outcomes
Strong grasp of market research, competitive analysis, and customer insights
Ability to turn data into insights, narrative, and action
Thrive in ambiguity and can create structure from scratch
Experience designing playbooks, frameworks, and scalable programs
Bias for action – comfortable rolling up your sleeves to get things done
Strong ability to engage and influence senior stakeholders and cross-functional teams
Skilled at translating complex product capabilities into business value and ROI
Excellent, structured communicator (written and verbal)

Nice To Haves

Experience scaling product marketing in a high-growth, early-stage company
Deep understanding of AI-driven workflows, conversational intelligence, or revenue intelligence tools
Track record of launches that meaningfully moved pipeline and revenue
A creative, data-driven approach to positioning and storytelling
Experience building and leading a PMM team from the early stages

Responsibilities

Own product messaging and positioning that clearly differentiates Avoma in a crowded market
Craft compelling narratives that resonate with buyers, users, and executive stakeholders
Build a messaging system – frameworks, value props, and proof points – that the whole company can use consistently
Develop and execute comprehensive GTM strategies that align with business goals and drive adoption
Own the strategy and execution of product launches and updates – from narrative to enablement to measurement
Define launch success metrics and tie marketing motion directly to pipeline and revenue impact
Partner with Sales to build enablement tools, training, and resources that improve selling effectiveness and win rates
Equip the GTM org with the messaging, battle cards, and assets they need to close
Translate product capabilities into business value and ROI that buyers immediately understand
Lead market research and competitive analysis to inform GTM strategy and product direction
Maintain a living view of the competitive landscape and arm the team to win against it
Identify market shifts and opportunities before they become obvious
Translate customer conversations, usage patterns, and feedback into actionable product and GTM insights
Advocate for customer and buyer needs within the product development process
Influence product roadmap, GTM, and positioning using structured, data-backed input
Build, lead, and develop a high-performing product marketing team
Create and refine playbooks, frameworks, and processes for a growing function
Operate effectively in ambiguity and help define what "great" looks like for PMM at Avoma