Director of Product Marketing

Heidi•New York, NY

1d•$180,000 - $200,000

About The Position

Heidi is building a platform of clinical AI tools designed to support clinicians across their workflows, and we’re looking for a Director of Product Marketing to shape how those products are positioned, launched, and brought to market. You’ll own positioning, messaging, go-to-market strategy, and sales enablement across Heidi’s most important products and launches. You’ll work closely with Product, Sales, and Marketing to understand what we’re building, what customers care about, and what wins in the market. This is a senior individual contributor role for someone equally comfortable setting the strategy and executing it. You’ll bring a strong point of view while staying hands-on enough to talk to customers, write the messaging, build a launch plan, or sharpen the story for an important sales opportunity. Your mandate: make Heidi’s products successful in the market – from how we position and launch them to how we help Sales win.

Requirements

7+ years of product marketing experience, ideally in B2B SaaS, AI, healthcare, or another complex technology category.
A track record of independently owning positioning, messaging, and go-to-market strategy from development through execution.
Experience working closely with Product and Sales to launch products, influence product strategy, and support complex sales motions.
Exceptional writing and storytelling skills, with the ability to make complex products clear, differentiated, and compelling.
Strong customer and commercial instincts, with experience using customer research, market insights, and performance data to make decisions.
Comfortable operating as a senior IC: setting direction, influencing across teams, and producing the work yourself.
Comfortable moving quickly, making decisions with imperfect information, and operating in a high-growth environment.

Nice To Haves

Experience in healthcare, health tech, or clinical software.
Experience bringing AI products to market.
Experience selling into health systems or other complex enterprise organizations.

Responsibilities

Own positioning and messaging across Heidi’s product suite, defining what each product does, who it’s for, the problem it solves, and why it wins.
Build messaging for Heidi’s key audiences, from clinicians to clinical, operational, IT, and executive buyers.
Turn product capabilities, customer outcomes, and competitive differentiation into messaging used across campaigns, launches, sales materials, demos, and the website.
Own GTM strategy for major product launches, including target audience, positioning, launch plan, sales readiness, adoption, and measures of success.
Partner with Product early to bring customer, competitive, and commercial insight into what we build, who we build it for, and how we bring it to market.
Drive cross-functional launch execution and use adoption, customer feedback, and commercial performance to inform what comes next.
Build a strong point of view on Heidi’s customers, buyers, competitors, and the clinical AI market.
Own customer research, win/loss analysis, and competitive intelligence, including competitive positioning and battlecards.
Turn those insights into recommendations that shape product, positioning, and GTM strategy.
Own the core product marketing materials Sales needs to sell Heidi, including pitch decks, product collateral, solution briefs, and demo narratives.
Stay close to the field to understand what resonates, where deals get stuck, and what buyers need to believe to choose Heidi.
Turn customer outcomes into credible proof, including case studies, ROI stories, references, and validated proof points.
Support strategic deals with tailored messaging, competitive positioning, and objection handling.