Director of Product Marketing

MacroHealth•Kirkland, WA

2d•$200,000 - $230,000

About The Position

MacroHealth is seeking a Director of Product Marketing to lead go-to-market strategy for its entire Marketplace Platform portfolio. This is a player-coach role requiring a leader who can provide portfolio-level market perspective, develop a product marketing team, and actively contribute to launch plans, positioning, and sales narratives. The role involves managing and developing a Product Marketing Manager, serving as the primary product marketing partner to Product, Sales, and Account Management leadership, and acting as the liaison between the product roadmap and market presence. This is a high-visibility position reporting to the VP of Marketing, with regular interaction with Executive and cross-functional leadership as MacroHealth scales.

Requirements

10+ years of experience across B2B marketing, product, or commercial roles, including 5+ years specifically in B2B product marketing.
5+ years healthcare or health tech industry experience required; experience marketing to health plans, payers, TPAs, or benefits brokers is a strong plus.
People management experience strongly preferred—proven ability to lead, coach, and develop product marketing talent.
Experience partnering with Executive, Product, Sales, and Finance stakeholders to shape go-to-market and pricing decisions.
BA/BS required; MBA preferred.
Strategic product marketing leader—equally comfortable influencing portfolio-level GTM strategy with cross-functional partners and rolling up sleeves on a collateral piece.
Thrives in ambiguity—comfortable setting direction and making progress even when the roadmap or org is still taking shape.
Builds influence without authority—earns alignment across Executive, Product, Sales, Account Management, and Finance without owning any of those functions outright.
Genuine curiosity about the buyer and customer experience—grounds positioning, competitive strategy, and advocacy work in real customer perspective.
Exceptional storytelling and communication skills—able to craft compelling narratives and distill complex technical and market concepts for a variety of audiences.
Strong analytical and data-driven decision-making skills—comfortable turning market data and performance metrics into actionable strategy.
AI-native and tool-forward—actively uses AI tools such as Claude to move faster, work smarter, and do more with a lean team.
Highly organized and self-directed—manages multiple concurrent launches and priorities without dropping the ball.

Nice To Haves

MBA preferred.

Responsibilities

Lead go-to-market (GTM) strategy across MacroHealth's full portfolio in partnership with Commercial and Product leadership, ensuring a cohesive product narrative across the Marketplace Platform.
Lead and develop MacroHealth's Product Marketing function, managing and coaching a Product Marketing Manager while building the team's playbooks, processes, and capabilities.
Partner with Product, Sales, Account Management, and Executive leadership to shape product direction and translate the roadmap into market-ready positioning and messaging.
Own competitive and market intelligence, anticipating market shifts and proactively adjusting strategy to stay ahead of competitors and surface differentiation for Sales.
Evaluate new market segments and expansion opportunities across the portfolio, informing where MacroHealth should extend its go-to-market focus next.
Lead end-to-end GTM launch planning and execution for new products and major product enhancements, from strategy through cross-functional rollout and post-launch measurement.
Build and scale Sales enablement to increase win rates and improve buyer conversations.
Support pricing and packaging strategy in partnership with Finance, Product, and Executive leadership, providing market and competitive input to inform decisions.
Bring market and competitive insight directly into product investment and roadmap conversations with Executive leadership, helping shape where MacroHealth invests next.
Drive customer engagement and advocacy, identifying customer champions, developing case studies and success stories, and creating peer-to-peer proof points that strengthen our GTM narrative.
Oversee the development of high-impact product marketing content and storytelling—presentations, brochures, case studies, webinars, and thought leadership—that supports both launch and always-on demand.
Build an AI-enabled product marketing practice—embedding AI into research, content, and workflows so a lean team consistently drives the velocity and impact of a much larger one.
Define and report on product marketing KPIs, using data to connect launch and enablement efforts to pipeline, win rate, and revenue outcomes.