Director of Product Marketing

Patreon•San Francisco, CA

1d•$280,000 - $420,000•Hybrid

About The Position

Patreon is seeking a Director of Product Marketing to join their MarComms team. This role will be the "connective tissue" between Patreon's product and its users, defining market positioning, translating features into value propositions, and leading go-to-market strategies. The Director will collaborate with various teams to ensure product investments resonate with creators and fans, bring market insights into product decisions, and lead a high-performing Product Marketing team. This position is based in New York or San Francisco and requires a hybrid work model with two days per week in the office.

Requirements

10+ years of experience in product marketing.
At least 3 years in a senior or lead role owning positioning and go-to-market strategy for a consumer or creator-facing product.
Proven track record of leading high-impact product launches end-to-end, from narrative definition to driving adoption and retention.
Sharp strategic instincts paired with strong executional range.
Deep experience translating complex product capabilities into clear, compelling value propositions for non-technical audiences.
Demonstrated ability to build and develop high-performing teams, with a focus on mentorship and creating an environment for PMMs to excel.
Experience using market research, customer insights, and competitive intelligence to influence marketing strategy and product roadmap.
Genuine passion for the creator economy and curiosity about how creators build audiences and businesses.

Nice To Haves

Some experience in a marketplace, platform, or two-sided business, understanding the nuance of marketing to both sides of a network.

Responsibilities

Own Patreon's product positioning and messaging framework, defining target audiences, differentiators, and value articulation across the creator and fan journey.
Lead go-to-market strategy for major product launches, managing cross-functional execution from narrative development to adoption measurement.
Build and maintain deep market intelligence, understanding creator/fan motivations, competitive landscape, trends, and unmet needs to inform product and marketing strategies.
Partner with Product leadership to influence roadmap prioritization by surfacing market insights and identifying opportunities.
Develop tools, frameworks, and narratives for Creator Success, Partnerships, and Acquisitions teams to effectively communicate Patreon's value.
Define and measure product marketing impact (e.g., feature adoption, creator activation) and establish feedback loops to product and leadership.
Recruit, develop, and lead a high-performing Product Marketing team.