Director of Product Marketing

Pair Team

3h•$180,000 - $200,000•Remote

About The Position

As Director of Product Marketing, you will own how Pair Team connects its product to the people we serve. You sit at the intersection of product, growth, and the patient across our service lines and programs within Medicaid and Medicare and you own the work that turns a powerful care platform into patients who enroll, engage, and stay. You are the voice of the patient inside the company and the voice of the product in the market. This is a hands-on role for someone who loves both the craft and the evidence behind it. You will build a deep, research-backed understanding of who our patients are and what they need, translate it into sharp positioning and messaging, and turn that into the welcome, onboarding, and lifecycle experiences that drive activation and retention. You will own the message architecture that our paid media, brand, care teams, and AI care advocate all draw from, and you will raise the bar on every patient-facing touchpoint. You will be the two-way bridge between product and patient, translating what we build into language that resonates, and carrying patient insight and friction back into the roadmap so that we build the right things. You will partner closely with Product and Growth on go-to-market for new features and service lines, with Performance Marketing and Brand & Creative on the positioning and creative that lift conversion and lower acquisition cost, and with Clinical and Operations on patient experience and satisfaction. You will protect compliance and patient trust at every step. This is a fully remote position reporting to the SVP of Growth & Marketing.

Requirements

6+ years in product marketing, lifecycle, or growth marketing, including direct ownership of positioning, messaging, and go-to-market for a product or service.
A proven track record of turning customer or audience insight into positioning and messaging that measurably moved conversion, activation, or retention.
Strong qualitative and quantitative research skills — audience research, segmentation, and message testing — and the ability to synthesize them into a clear narrative.
Excellent writing and storytelling; you can make complex things simple and write for real people, not just buyers.
Experience partnering closely with product and design to shape a roadmap and launch new features or experiences.
Comfort with data and measurement — funnel metrics, A/B testing, and cohort and retention thinking — and fluency partnering with analytics.
Experience operating in early-stage, high-growth environments with high ambiguity, minimal process, and direct accountability for outcomes.
A systems mindset — you improve outcomes with better research, messaging, and repeatable workflows, not just more output.
Deep alignment with Pair Team’s mission and a commitment to advancing equitable care for underserved communities.

Nice To Haves

Consumer or direct-to-patient lifecycle marketing experience (welcome, onboarding, retention).
Healthcare, Medicaid, Medicare, or other regulated-industry experience, with working knowledge of HIPAA and patient-outreach best practices.
Experience marketing AI or technology products, especially to non-technical audiences.
Bilingual (English/Spanish) or experience marketing to bilingual and multicultural audiences.

Responsibilities

Build a deep, continuously refreshed understanding of our patients and members across Medicaid and Medicare — who they are, what they need, and what moves them to enroll, engage, and stay.
Own audience segmentation and voice-of-patient research, both qualitative and quantitative, and synthesize it into clear, actionable insight the whole company can use.
Track the competitive and category landscape and translate it into how we position and differentiate.
Own Pair Team’s patient-facing positioning and value propositions across service lines, and the message architecture that paid media, brand, the care team, and our AI care advocate all draw from as a single source of truth.
Craft messaging that resonates with real people — clear, human, and tested — and the narratives that make Pair Team easy to choose and easy to trust.
Develop messaging and packaging for new audiences, programs, and markets as we expand.
Own and elevate the patient journey end to end — welcome kits, onboarding, after-visit communications, and re-engagement — so more patients activate and stay engaged.
Design lifecycle and member-communication programs across channels, partnering with Care and Operations to make every touchpoint feel personal and supportive.
Treat activation and retention as products to be improved, not one-off campaigns to be run.
Serve as the two-way bridge between product and patient: translate Flora (our AI care advocate), Arc, and patient-facing experiences into clear patient language and assets.
Carry patient insight, objections, and friction back into the product roadmap so we build what patients actually need.
Lead go-to-market for new patient-facing features and service-line launches, end to end.
Partner with Performance Marketing and Brand & Creative to lift conversion across the funnel — landing pages, intake flows, creative, social proof, and bilingual experiences.
Run message and creative testing with statistical discipline, and define how product marketing’s impact is measured across conversion, activation, retention, and message performance.
Build the feedback loops that turn results into sharper messaging, better experiences, and clearer roadmap signal.

Benefits

Competitive salary: $180,000 - $200,000
Equity compensation package
Flexible vacation policy – take the time you need to recharge
Comprehensive medical, dental, and vision coverage
401(k)
100% company-sponsored short and long-term disability and life insurance
Subsidized backup childcare and caregiver supports through Wellthy
Work entirely from the comfort of your own home
Monthly $100 work from home expense stipend
We provide the equipment needed for the role
Opportunity for rapid career progression with plenty of room for personal growth!