Director of Product Marketing, TLS Protect

Venafi is seeking a Director of Product Marketing to drive the go-to-market strategy for Venafi TLS Protect Cloud. This strategic role requires a creative thinker with experience in bringing platforms to market and a strong desire to help organizations prevent security breaches and revenue disruptions caused by machine identity management failures. The ideal candidate will have a proven track record in developing compelling value propositions, conducting market research, and executing successful product launches. They should also possess strong project management skills, be self-motivated, and have a collaborative mindset.

• Experience working cross functionally with Product Management to develop compelling value propositions for Product Positioning and Messaging
• Demonstrated experience conducting market research to identify target audiences, market trends, and customer needs.
• Develop and execute go-to-market plans in collaboration with the Marketing team to drive product adoption and revenue growth through effective marketing campaigns, sales enablement materials, and customer-facing content.
• Work closely with sales teams to develop sales tools, training, and collateral to support the selling process.
• Stay up-to-date with industry trends, market landscape, and customer insights to inform product strategies and marketing initiatives.
• Conduct market research, including customer interviews and surveys, to gather feedback and understand customer needs and pain points.
• Monitor and gather market trends to identify opportunities and potential threats.
• Plan and execute product launches, ensuring alignment across various teams and driving awareness and demand generation activities.
• Develop compelling product messaging and sales tools to support the launch of new features and enhancements.
• Collaborate with the demand generation team to develop marketing campaigns and promotions to generate leads and drive product adoption.
• Develop customer success stories, case studies, and testimonials to showcase the value and benefits of Venafi TLS Protect Cloud.
• Support customer enablement initiatives by developing training materials, product documentation, and resources to enhance customer understanding and adoption.

• 8+ years of product marketing experience with at least 4 years of experience in a market-facing role, preferably in cybersecurity or SaaS Software industry
• Comfortable with productivity, collaboration and CRM tools such as Slack and Salesforce, MS Office etc
• Familiar with marketing automation tools, how they enable the persona journeys and the types of KPI's they support e.g. Marketo, Pardot and Omniture, and Google Analytics.
• Ability to set realistic goals, track progress against, and course correct.
• Public speaking experience, comfortable in front of large, senior groups, and a solid writer that can create compelling content and articulate complex concepts in a clear and concise manner.
• Team player
• Understanding of cloud technologies and experience in marketing cloud-based solutions.
• Demonstrated ability to develop effective go-to-market strategies and execute successful product launches.
• Ability to gather and interpret market and customer insights to inform product strategies.
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.
• Self-motivated, detail-oriented, self-starter and a cross-functional collaborator.
• Bachelor’s degree in marketing, business, or a related field

• Employer-subsidized premiums for health, dental, and vision insurance for team members and their families
• Flexible time off policy
• 14 holidays observed
• Four "pick your own community service day"
• 401(k) and company matching
• Company HSA contribution
• 2x salary employer-paid life insurance
• Parental leave
• Pet insurance