Director of Product Marketing, SMB Growth
About The Position
Microsoft AI is seeking a Director of Product Marketing, SMB Growth for the Monetization team. This role is an individual contributor focused on building infrastructure and solutions to help small and medium businesses (SMBs) thrive in the AI economy, particularly in digital advertising. The position involves bringing Microsoft's advertising and AI business solutions to SMBs and their channels, working closely with sales and marketing teams for acquisition, growth, and retention. The role also requires collaboration with product and engineering teams to understand and address SMB customer needs. The ultimate goal is to drive SMB success by helping them start, stay, and grow with Microsoft. Microsoft's mission is to empower every person and organization to achieve more, fostering a culture of growth mindset, innovation, and inclusion.
Requirements
- Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience.
- Ability to meet Microsoft, customer and/or government security screening requirements.
- Must pass the Microsoft Cloud background check upon hire/transfer and every two years thereafter.
Nice To Haves
- Bachelor's Degree in Business, Marketing, Communications, Journalism, Economics, or related field AND 10+ years of product marketing, growth marketing, integrated marketing, or paid media experience OR Master's Degree in Business, Marketing, Communications, Journalism, Economics, or related field AND 8+ years of product marketing, growth marketing, integrated marketing, or paid media experience OR equivalent experience.
- SMB marketing expertise, including experience with product-led or self-serve growth motions and marketing to SMB audiences at scale.
- Channel, partner, or platform partnership marketing experience.
- Experience marketing advertising, adtech, or B2B technology products, especially launching products in new or emerging categories, or AI-powered products or platforms.
- Solid writing and content development skills, with the ability to craft compelling narratives and messaging for sales enablement and integrated marketing channels.
- Cross-functional collaboration and influence experience, including driving collaboration and decision-making across sales, marketing, product, and engineering.
- Experience building go-to-market strategies with partners.
Responsibilities
- Own the SMB story, developing clear, compelling positioning and messaging frameworks for the advertising and AI business solutions portfolio, simplifying complex offerings for business owners.
- Develop and execute go-to-market strategies, partnering with product and growth teams on onboarding, activation, and in-product messaging.
- Partner with the Marketing team to run integrated campaigns across various channels and use performance data to refine future strategies.
- Build case studies, benchmarks, and success stories to demonstrate value to potential customers.
- Develop go-to-market strategies with platforms, resellers, and partners, including joint positioning, co-marketing, launch plans, and training materials.
- Serve as the voice of the SMB audience to product and engineering teams, informing roadmap priorities and product requirements.
- Lead customer listening strategies and market intelligence efforts to identify growth opportunities and shape the product roadmap.
- Conduct competitive analysis to assess market dynamics and identify Microsoft's differentiation.
- Drive the development of insights from user research, industry trends, and market signals to influence product and business decisions.
- Champion a culture of continuous learning, AI adoption, and inclusive thinking.
- Proactively seek feedback from diverse customers and stakeholders to uncover new opportunities.
- Foster open dialogue and ensure all voices are heard in shaping product and marketing strategies.
- Demonstrate strategic agility and adaptability in navigating ambiguity and responding to changing priorities.
- Utilize AI to build practical and powerful marketing workflows.
- Understand AI agents and their potential in marketing and advertising scenarios.
- Maintain awareness of the evolving AI landscape and its implications for monetization.
Benefits
- Certain roles may be eligible for benefits and other compensation.
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What This Job Offers
Job Type
Full-time
Career Level
Director
