Director of Product Marketing, Agency Growth

MicrosoftMountain View, CA
$130,900 - $272,300Hybrid

About The Position

Microsoft AI is seeking a Director of Product Marketing, Agency Growth for the Monetization team. This role focuses on building infrastructure and solutions to help businesses thrive in the AI economy, particularly in digital advertising. The position involves empowering agencies with AI strategies and making Microsoft their partner. The Director will bring Microsoft's advertising and AI business solutions to agencies and their clients, helping them succeed across different eras of the web. Microsoft's mission is to empower every person and organization to achieve more, fostering a culture of growth mindset, innovation, and collaboration based on values of respect, integrity, and accountability.

Requirements

  • Bachelor's Degree in Business, Marketing, Communications, Journalism, Economics, or related field AND 10+ years of product marketing, integrated marketing, or paid media experience
  • OR Master's Degree in Business, Marketing, Communications, Journalism, Economics, or related field AND 8+ years of product marketing, integrated marketing, or paid media experience
  • OR equivalent experience.
  • Ability to meet Microsoft, customer and/or government security screening requirements are required for this role.
  • Microsoft Cloud Background Check: This position will be required to pass the Microsoft Cloud background check upon hire/transfer and every two years thereafter.

Nice To Haves

  • Experience marketing advertising, adtech, or B2B technology products–especially launching products in new or emerging categories, or AI-powered products or platforms.
  • Experience working with or marketing to advertising agencies, holding companies, or media buying organizations.
  • Solid writing and content development: Sharp storytelling and creative judgement building narratives, pitch materials, messaging and assets across sales enablement and integrated marketing channels.
  • Cross-Functional Collaboration & Influence: Experience influencing and driving collaboration and effective decision-making across sales, marketing, product, and engineering.

Responsibilities

  • Turn a complex portfolio into a story an agency can carry into their own client pitches and win with. Own product marketing strategy and storytelling for the agency audience across the advertising and AI business solutions portfolio.
  • Develop clear, compelling positioning and messaging frameworks supported by proof points and aligned across internal stakeholders.
  • Enable partner teams with client-facing narratives and assets, and contribute to marquee product launches through blog posts, event presentations, and other storytelling formats.
  • Build the go-to-market for AI-era products. Take new solutions from pilot to scale with agency partners — early access, launch planning, adoption, the full arc.
  • Create enablement content — including pitch narratives, presentations, one-pagers, and competitive materials — and work together with sales teams to drive product adoption and customer satisfaction by effectively communicate our roadmap, positioning, and value.
  • Partner with Marketing teams to develop integrated marketing content across web, event, webinar, email, social, and other channels.
  • Build customer evidence including case studies, benchmarks, and performance proof points in partnership with agency customers.
  • Serve as the voice of the agency audience to product and engineering teams, informing roadmap priorities and product requirements.
  • Lead customer listening strategies and market intelligence efforts to uncover growth opportunities, inform investment priorities, and shape the product roadmap.
  • Partner with field teams to engage directly with agencies and clients, synthesize feedback, and translate insights into actionable recommendations.
  • Conduct competitive analysis to assess market dynamics, identify Microsoft’s differentiation, and anticipate business implications.
  • Drive the development of insights from user research, industry trends, and market signals to influence product and business decisions.
  • Champion a culture of continuous learning, AI adoption to accelerate outcomes, and inclusive thinking.
  • Proactively seek feedback from diverse customers and stakeholders to uncover new opportunities.
  • Foster open dialogue, encourage reflection, and ensure all voices are heard in shaping product and marketing strategies.

Benefits

  • Certain roles may be eligible for benefits and other compensation.
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