Director of Product Marketing, PSA Sports Grading

Collectors

19h•Remote

About The Position

Collectors is the leading creator of innovative technology that provides value-added services for collectors worldwide. We grade, authenticate, vault, and sell millions of record-setting collectibles, all while modernizing and digitalizing the process to further our mission of helping collectors pursue their passions. We’re always on the lookout for talented people to join our growing team. Our services span collectible trading cards, autographs, comic books, coins, video games, event tickets, and memorabilia. Our subsidiaries include PSA, PCGS, Beckett, SGC, and Card Ladder. Since our founding in 1986, we have graded and authenticated millions of items. We employ more than 3000 people across our headquarters in Santa Ana, California and offices in New Jersey, Texas, Florida, Japan, Shanghai, Hong Kong, Canada, Mexico, Germany, and France. About PSA PSA is the global leader in trading card grading and authentication. Trusted by collectors, dealers, breakers, and marketplaces worldwide, PSA sets the standard for verifying authenticity and condition and serves as a foundational layer of trust across the hobby. Role Overview We are seeking a Director of Product Marketing to lead strategy and execution for PSA’s Sports Grading business. This role owns how products come to market and scale, spanning positioning, go-to-market strategy, lifecycle growth, and the end-to-end collector experience. The Director serves as the central connector across Product, Operations, Growth, Brand, and Communications to ensure the right products are prioritized, brought to market effectively, and deliver a high-quality customer experience. This leader brings deep, first-hand credibility in the sports card ecosystem alongside strong product marketing leadership and plays a critical role in strengthening PSA’s position at the center of the collector ecosystem.

Requirements

10–12+ years of experience in product marketing, go-to-market, or category leadership roles
5–7+ years of people management experience, building and leading high-performing teams
Deep, authentic expertise in the sports card ecosystem
Strong understanding of grading, collectibles markets, and secondary marketplaces
Proven track record of launching products and scaling category growth
Experience operating cross-functionally in complex organizations
Data-driven, with the ability to translate insights into action
Strong executive communication and stakeholder management skills
Entrepreneurial mindset with a bias for action and comfort building from the ground up
Exposure to high-growth, late-stage, or IPO-adjacent environments preferred
Willingness to travel up to ~20%
Bachelor’s degree or equivalent experience

Responsibilities

Own end-to-end product marketing strategy across Sports Grading
Define target segments and develop acquisition, engagement, and retention strategies across collectors, dealers, breakers, and investors
Lead go-to-market planning for product launches, service innovations, and category expansions
Drive integrated campaign strategy across digital, CRM, events, and social channels
Define positioning, messaging, and value propositions
Translate collector insights, customer experience needs, and market dynamics into actionable product and GTM strategies
Partner with Product and Operations to inform roadmap prioritization and focus on highest-impact opportunities
Develop pricing, packaging, and promotional frameworks in partnership with business leads
Champion the end-to-end collector experience across the submission, grading, and post-grade journey
Identify friction points and partner cross-functionally to improve transparency, speed, communication, and overall satisfaction
Serve as the internal and external expert across the sports card ecosystem
Shape narratives that reinforce PSA’s leadership across authenticity, grading standards, and collector value
Build strategic partnerships across leagues, teams, rights holders, marketplaces, dealers, and key industry stakeholders, partnering with Communications on creator and influencer engagement
Identify whitespace opportunities to expand grading adoption and submission growth
Stay ahead of market dynamics, including release cycles, grading demand, player performance impact, and pricing trends
Establish and manage full-funnel KPIs (awareness through submission and engagement)
Drive continuous optimization through testing across channels, offers, and experiences
Build and lead a high-performing product marketing function
Partner cross-functionally across Growth, Brand, Product, Operations, Sales, Legal, Finance, and Communications
Elevate organizational understanding of the sports card market and collector mindset