Director of Product Marketing Business Programs

Expedia Group•Austin, TX

2d•$193,000 - $290,500•Hybrid

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Introduction to the Team: The Travel Partnerships and Advertising organization helps partners, including hotels, vacation rentals, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply and our leading advertising and travel media network. Within Travel Partnerships & Advertising, the Marketing team creates and delivers data‑driven, partner‑focused marketing strategies that fuel growth for our supply partners and the EG marketplace. We turn partner and market insights into clear stories, campaigns, and programs that drive product adoption, revenue, and long‑term relationships at scale. Make An Impact! This role, Director of Product Marketing Business Programs, sits within the Product Marketing division of the Marketing team, and reports to the Senior Director, Product Marketing. This role is based in Chicago, IL or Austin, TX. This role is responsible for leading a team that operates as a cross‑functional hub for partner knowledge and activation. This role will set the vision, and manage execution of impactful programs: Partner Help Content: enabling partners to self‑serve via in-product help pages and AI fueled Agentic support. Three partner research programs (Community, Bespoke Quant and Qual, and a CAB): bringing the partner voice into product and commercial decisions. Partner Segmentation: turning needs‑based and behavioral insights into segments used across product, marketing, and sales. In This Role You Will: Lead and run a high‑impact program portfolio Your role is to own the management, operational excellence, and system/process design for this portfolio of business programs. You set the strategy and operating model, ensure the work is sequenced and resourced correctly, and hold accountability for outcomes, while a team of individual contributors leads day‑to‑day execution in their domains. You will: Set a clear vision, strategy, and roadmap for four Business Programs (Help content, Research, and Segmentation), aligned to Expedia Group, TPA, and TPA Marketing priorities. Design and continuously improve the operating model for this work (intake, prioritization, workback planning, governance, and cross‑functional decision forums). Manage and develop a team of individual contributors, creating clarity on ownership, expectations, and growth paths across program management, content, research, and product marketing disciplines. Foster team professional and career development. Provide clear, concise executive‑level updates on portfolio health, risks, and decisions needed, through written narratives and presentations. Anticipate where senior stakeholders may disagree, and frame trade‑offs and options in a way that enables fast, confident decisions. Represent your programs in cross‑organizational planning, ensuring your portfolio both supports and shapes broader TPA and EG strategy. Own a portfolio of programs your team delivers More on each program: Partner help content: Your team owns the standards and execution for partner help content as a reusable platform that powers in-product help, and AI‑driven Agentic support – including the structures, tooling, and workflows needed to deliver high‑quality content at scale. Segmentation: Your team leads the overall program for partner segmentation (needs‑based, behavioral, lifecycle and more), ensuring segments are documented, governed, and adopted across marketing, product, sales, and servicing, with clear guidance on how they are used to drive results. Partner Research: Your team designs and runs the operating model for partner‑facing research, working closely with other research teams, Product teams, and Marketing to turn commercial and product questions into actionable insights that lead to strategic roadmaps. Ensure insights are captured, socialized, and turned into action.

Requirements

12+ years leading complex, cross-functional programs in a technology-driven company (e.g., software, platform, marketplace, or similar). Or 10 years, with a Masters.
5+ years directly managing senior individual contributors across different disciplines, with a strong track record of building high-performing, diverse teams.
Demonstrated ability to design and run program portfolios: setting strategy, building and sequencing roadmaps, managing dependencies, and driving delivery from planning through iteration.
Exceptional written and verbal communication skills, including experience building narratives and materials for VP+ audiences.
Proven ability to translate complex, technical or analytical topics into simple, decision-ready stories, and to drive alignment across senior stakeholders.
Comfort operating at the intersection of Product, Technology, Marketing, Analytics, and Operations, resolving ambiguity and introducing structure where needed.

Nice To Haves

Travel Industry experience.
PMP and/or PgMP certification.
Content & knowledge systems experience – Experience with help centers, content design, information architecture, and SEO, with enough depth to set direction, review quality, and support experts.
Research Program experience – Experience running first party community panels, managing vendors who conduct bespoke quantitative and qualitative research, and managing a CAB.
Partner or Customer Segmentation experience - Experience in developing cohorts leveraging various segmentation approaches that drive actionable GTM plans with unique messaging, positioning, and program design by cohort.

Responsibilities

Lead and run a high-impact program portfolio
Own the management, operational excellence, and system/process design for this portfolio of business programs.
Set the strategy and operating model, ensure the work is sequenced and resourced correctly, and hold accountability for outcomes.
Set a clear vision, strategy, and roadmap for four Business Programs (Help content, Research, and Segmentation), aligned to Expedia Group, TPA, and TPA Marketing priorities.
Design and continuously improve the operating model for this work (intake, prioritization, workback planning, governance, and cross-functional decision forums).
Manage and develop a team of individual contributors, creating clarity on ownership, expectations, and growth paths across program management, content, research, and product marketing disciplines.
Foster team professional and career development.
Provide clear, concise executive-level updates on portfolio health, risks, and decisions needed, through written narratives and presentations.
Anticipate where senior stakeholders may disagree, and frame trade-offs and options in a way that enables fast, confident decisions.
Represent your programs in cross-organizational planning, ensuring your portfolio both supports and shapes broader TPA and EG strategy.
Own a portfolio of programs your team delivers
Own the standards and execution for partner help content as a reusable platform that powers in-product help, and AI-driven Agentic support – including the structures, tooling, and workflows needed to deliver high-quality content at scale.
Lead the overall program for partner segmentation (needs-based, behavioral, lifecycle and more), ensuring segments are documented, governed, and adopted across marketing, product, sales, and servicing, with clear guidance on how they are used to drive results.
Design and run the operating model for partner-facing research, working closely with other research teams, Product teams, and Marketing to turn commercial and product questions into actionable insights that lead to strategic roadmaps.
Ensure insights are captured, socialized, and turned into action.