Director, Product Management, Communications and CRM

Expedia Group•San Jose, CA

9d•$224,000 - $338,500

About The Position

Expedia Group is seeking a Director of Product Management to lead the strategy, roadmap, execution, and people development for customer relationship management (CRM) and customer communications products. The role shapes how Expedia Group delivers personalized, timely, measurable, and compliant communications across email, push, SMS, in-product, transactional, and emerging channels, working closely with Product, Engineering, Data, Marketing, Analytics, Legal, Privacy, and Operations teams. The director will define product vision, strategy, roadmaps, and investment priorities; evolve CRM, customer data, marketing automation, messaging, personalization, journey orchestration, experimentation, and analytics capabilities; and partner with Engineering and Data to strengthen audience activation, identity, consent, preferences, suppression, data quality, measurement, APIs, integrations, data models, and architecture. The role establishes scalable product practices, evaluates build, buy, and configure options for Salesforce and comparable platforms, and leads, coaches, and develops a high-performing product team. It also includes the safe integration and operation of AI/ML-enabled solutions. The position is offered in Seattle or San Jose. The total cash range is $224,000–$313,500 in Seattle, with potential to increase to $358,500 based on sustained performance. In San Jose, the range is $242,000–$338,500, with potential to increase to $387,000 based on sustained performance. Starting pay varies based on factors including location, budget, knowledge, skills, and experience; ranges may be modified.

Requirements

10+ years of product management experience with a master's degree, 12+ years with a bachelor's degree, or equivalent related professional experience.
Significant product management experience leading multiple products, platforms, or interconnected capabilities in CRM, customer engagement, marketing technology, communications, data, or a related technical domain.
Demonstrated experience managing, developing, and scaling product teams.
Experience owning product strategy and execution across a multi-product or platform scope, with accountability for prioritization, delivery, adoption, and measurable customer and business outcomes.
Strong technical fluency across APIs, data models, integrations, identity, platform architecture, customer data, personalization, journey orchestration, experimentation, analytics, and privacy.
Experience with Salesforce Marketing Cloud, Salesforce Data Cloud, or comparable enterprise platforms.
Familiarity with AI-driven systems, tools, or workflows and experience applying AI/ML concepts to real-world products.

Nice To Haves

Demonstrated experience applying AI/ML-enabled automation and responsible AI practices to personalization, customer communications, engagement optimization, or product-team workflows.
Experience leading CRM and communications product portfolios at scale across multiple channels, customer journeys, enterprise platforms, and stakeholder groups.
Proven ability to establish architecture-informed product direction and make effective build, buy, and configure decisions across complex integrations, data ecosystems, identity, consent, and measurement capabilities.
Track record of using experimentation, analytics, and operational metrics to improve customer engagement, product adoption, reliability, compliance, and business performance.
Experience creating scalable product operating models, developing diverse product talent, and influencing executive stakeholders through clear tradeoff, risk, prioritization, and investment recommendations.

Responsibilities

Define and execute product vision, strategy, roadmap, and investment priorities for CRM and customer communications products across email, push, SMS, in-product, transactional, and emerging channels.
Lead the evolution of customer data, marketing automation, messaging, personalization, journey orchestration, experimentation, and analytics capabilities to achieve measurable customer and business outcomes.
Partner with Engineering and Data teams to improve audience activation, identity, consent, preferences, suppression, data quality, measurement, APIs, integrations, data models, and platform architecture.
Establish scalable product discovery, intake, prioritization, requirements, delivery, adoption, and operating practices that improve speed, quality, reliability, compliance, and customer experience.
Evaluate build, buy, and configure decisions across Salesforce and comparable enterprise platforms; align stakeholders on priorities, tradeoffs, risks, and outcomes.
Lead, coach, and develop a high-performing product team, including setting goals, decision rights, operating rhythms, and career-development plans.
Safely integrate and operate AI/ML-enabled solutions that improve customer engagement and product-team effectiveness.