Director of Product Management, Measurement and Insights

Expedia Group•San Jose, CA

1d•$208,000 - $338,500

About The Position

Expedia Group Advertising (EGA) helps travel brands connect with travelers throughout their journey through ad formats, marketplace and auction dynamics, targeting, and measurement across Expedia, Hotels.com, Vrbo, and other Expedia Group brands. The Director of Product Management will lead EGA’s Measurement and Insights pillar, owning how advertising performance is measured, attributed, and explained across Sponsored Listings, Accelerator, and Display. The role reports into EGA Advertising Product and leads a team of five product managers. The Director will own the strategy and roadmap for the measurement and insights portfolio, advancing credible and independently verifiable measurement as a reason advertisers choose and remain with Expedia Group. The role includes developing unified attribution, reporting, and insights; maturing incrementality methods; turning performance data into benchmarks and optimization recommendations; and defining agentic analytics that provide trustworthy, explainable answers and automated insights. It also includes expanding privacy-safe clean-room and partner connectivity, preparing for industry accreditation, and developing traveler, segment, and market insights from Expedia Group’s first-party travel-intent data. The Director will work closely with analytics, machine learning, data engineering, privacy and legal, product marketing, and commercial teams to align roadmaps, establish success metrics and reporting for launches, and connect measurement improvements to advertiser growth. The position represents the pillar in cross-functional planning, roadmap reviews, and executive updates, translating technical tradeoffs into business impact.

Requirements

At least 10 years of product management experience with a master’s degree, or at least 12 years with a bachelor’s degree, owning a product area end-to-end in a high-growth or marketplace business; equivalent professional experience is also accepted.
At least 5 years of experience managing and developing a team of product managers.
Deep understanding of attribution methodologies, experimentation, and incrementality, with judgment to balance rigor with what is practical for advertisers.
Familiarity with data platforms, clean rooms, and privacy considerations such as consent and data-governance constraints.
Track record of aligning stakeholders, including engineering, data science, legal, and commercial teams, around a single roadmap.
Excellent written and verbal communication skills, including experience presenting to senior leadership.

Nice To Haves

Experience leading advertising measurement, attribution, analytics, or data products, including unified reporting and cross-channel insights.
Track record of operating measurement and insights products at scale across multiple advertising formats, channels, markets, or brands.
Experience establishing methodological standards, documentation, privacy-safe partner connectivity, or industry accreditation programs.
Experience turning performance data into benchmarks, recommendations, next-best actions, and optimization experiences that drive advertiser growth.
Familiarity with AI-driven systems, tools, or workflows and applying AI/ML concepts to real-world products, including agentic analytics that deliver explainable, automated insights.

Responsibilities

Own the strategy and roadmap for EGA’s measurement and insights portfolio.
Lead, coach, and develop a team of five product managers; set priorities and enable execution.
Drive unified, deduplicated attribution, reporting, and insights across Sponsored Listings, Accelerator, Display, and other advertising channels, using traveler-intent signals to explain paths to conversion.
Enhance and mature EGA’s incrementality framework, using randomized controlled tests, conversion-lift studies, and modeled approaches where controlled experiments are not feasible.
Lead advertiser coaching and optimization by turning performance data into benchmarks, recommendations, and next-best actions that help improve campaigns and grow spend.
Define the strategy for agentic analytics, enabling advertisers and internal teams to ask questions in natural language and receive trustworthy, explainable answers and automated insights.
Expand clean-room and partner connectivity so advertisers can combine Expedia Group data with their first-party data and measurement tools in a privacy-safe way.
Build the roadmap toward industry accreditation and strengthen methodology and documentation.
Develop traveler, segment, and market insights offerings using Expedia Group’s first-party travel-intent data.
Partner with analytics, machine learning, data engineering, privacy and legal, product marketing, and commercial teams to align on a roadmap, define success metrics and reporting for launches, and translate measurement improvements into advertiser growth.
Represent the pillar in cross-functional planning, roadmap reviews, and executive updates, translating technical tradeoffs into clear business impact.