Director of Product Management
About The Position
Xponential Fitness is hiring a Director of Product Management to lead the next phase of its digital experience. The position begins as a hands-on senior individual contributor and is intended to grow into a team-building, people-leading role as its scope expands. The Director will own the roadmap for Xponential’s cross-brand digital web and app experience, work closely with engineering, design, and analytics to deliver and measure product features, and align product priorities with the needs of the company’s brands, franchisees, and growth goals. As headcount is approved, the Director will define hiring plans, recruit and develop product managers, and help establish the product management practice in partnership with the VP of Digital Experience. Xponential Fitness is a global franchisor of health and wellness brands, operating across Pilates, barre, stretching, strength training, and yoga. Its portfolio includes Club Pilates, StretchLab, YogaSix, Pure Barre, and BFT, with studio locations across 49 U.S. states, Puerto Rico, and 30 countries globally.
Requirements
- Bachelor’s degree or equivalent relevant experience.
- At least 8 years of product management experience.
- A track record of owning roadmaps and shipping consumer-facing digital products end to end.
- Readiness to build and lead a team, demonstrated through prior people management or evidence of mentoring, project leadership, and the judgment to hire and develop others.
- Comfort operating without a team in the near term.
- Strong written and verbal communication skills.
- Experience presenting to and influencing senior stakeholders, including stakeholders who do not report to the candidate, such as franchisee operators or brand leaders.
- A data-informed approach to product decisions, fluency in product analytics tools, and comfort defining and tracking success metrics.
Nice To Haves
- Direct experience in fitness, wellness, franchising, or multi-brand retail.
Responsibilities
- Own the roadmap for Xponential’s cross-brand digital web and app experience.
- Write product specifications, prioritize the backlog, and run agile team rituals, including standups, sprint planning, and retrospectives.
- Partner directly with engineering and design to scope, build, and ship features, remaining close to execution.
- Use data to guide prioritization and measure shipped work; collaborate with analytics on funnel performance, engagement, and retention across brands.
- Build relationships with brand presidents, general managers, and franchisee operators to understand brand needs and translate them into a shared roadmap.
- Partner with marketing, brand leadership, and the VP of Digital Experience to align digital product priorities with company-wide growth goals.
- Represent product in discussions with franchisee advisory councils and other stakeholders.
- Define a product management hiring plan with the VP of Digital Experience and lead recruiting as headcount is approved.
- Hire, onboard, and mentor product managers, establishing standards for writing specifications, running experiments, and communicating with stakeholders.
- Work with the VP of Digital Experience to build the product management practice, including how the team works with design, technology, engineering, and data.
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What This Job Offers
Job Type
Full-time
Career Level
Director
