Director of Product Management

Xponential Fitness•Irvine, CA

17h

About The Position

Xponential Fitness is hiring a Director of Product Management to help lead the next phase of its digital experience. The role begins as a hands-on senior individual contributor and is intended to grow into a team-building, people-leading role as its scope expands. The Director will own the roadmap for Xponential’s cross-brand digital web and app experience, write product specifications, prioritize the backlog, and run agile team rituals. The role partners closely with engineering, design, analytics, brand leadership, marketing, franchisees, and the VP of Digital Experience to deliver product features, measure outcomes, and align priorities with company-wide growth goals. As headcount is approved, the Director will help establish the product management practice, recruit and develop product managers, and set team standards and ways of working.

Requirements

Bachelor’s degree or equivalent relevant experience.
Eight or more years of product management experience.
Track record of owning roadmaps and shipping consumer-facing digital products end to end.
Demonstrated readiness to build and lead a team, through prior people management experience or evidence of mentoring, project leadership, and judgment to hire and develop others.
Comfort operating without a team in the near term.
Strong written and verbal communication skills.
Experience presenting to and influencing senior stakeholders, including stakeholders who do not report to the role, such as franchisee operators or brand leaders.
Data-informed approach to product decisions, fluency in product analytics tools, and comfort defining and tracking success metrics.

Nice To Haves

Direct experience in fitness, wellness, franchising, or multi-brand retail.

Responsibilities

Own the roadmap for Xponential’s cross-brand digital web and app experience.
Write product specifications, prioritize the backlog, and run agile team rituals, including standups, sprint planning, and retrospectives.
Partner directly with engineering and design to scope, build, and ship features, remaining close to execution.
Use data to make prioritization decisions and measure shipped work, partnering with analytics on funnel performance, engagement, and retention across brands.
Build relationships with brand presidents, general managers, and franchisee operators to understand brand needs and translate them into a shared roadmap.
Partner with marketing, brand leadership, and the VP of Digital Experience to align digital product priorities with company-wide growth goals.
Represent product in discussions with franchisee advisory councils and other stakeholders.
Define a product management hiring plan with the VP of Digital Experience and lead recruiting as headcount is approved.
Hire, onboard, and mentor product managers, establishing standards for specifications, experiments, and stakeholder communication.
Work with the VP of Digital Experience to build Xponential’s product management practice, including how the team works with design, technology, engineering, and data.