Director of Product Design

Dorsia•Miami, FL

18h•$240,000 - $260,000•Onsite

About The Position

Dorsia is seeking a Director of Product Design to own product design across the experiences used by members, partners, and operators. The role spans the member app and Dorsia’s hospitality platform, which enables partners and private member clubs to use Dorsia technology under their own brands. The Director will establish a unified design standard across consumer and enterprise products, build a small senior design team, and create systems that maintain quality as the company grows. This is a hands-on leadership role that includes building and deploying AI agents as part of the design workflow and shaping agentic experiences for members and operators. The Director will define product design vision and strategy, lead design for the member app and hospitality platform, and own the design system and its partner theming capabilities. They will collaborate with Product, Engineering, Growth, Marketing, and the executive team; ground decisions in research, data, and user behavior; and remain involved in prototyping, design reviews, and quality assurance. The role also includes hiring, mentoring, and developing designers across product, brand, and motion. Dorsia describes itself as an AI-native hospitality technology company providing access to venues, events, and cultural experiences, as well as technology for hotels and private member clubs. The company emphasizes in-office work, high performance, ambitious standards, and a fast-paced culture that may require long hours, early flights, after-work events, and late-night work when needed.

Requirements

Bachelor’s degree in design, visual communication, or a related field.
10+ years of product design experience.
Experience leading product design at a high-growth consumer or platform company.
Track record of building and deploying AI agents and agentic workflows in production design work.
Clear opinions on how agentic interfaces should look and behave.
Fluency in Figma and AI-native prototyping and coding tools such as Cursor, Claude Code, or Figma Make.
Ability to take an idea through to a working prototype in code.
Ownership across product, brand, and systems design.
Experience building or materially evolving a production design system; experience with a system that supports multiple brands is preferred.
Portfolio spanning consumer product work, data-dense operator or enterprise tools, and brand expression.
Strong communication skills and ability to lead through taste, clarity, and conviction in design critiques and executive settings.
Low ego and high standards, with comfort setting creative vision and quality-checking a component library.

Nice To Haves

Experience in creative arts and culture, hospitality, travel, fine dining, fashion, lifestyle, or luxury.
Motion design depth.
Design experience across physical and digital experiences such as events, spaces, and print.
Agency background working with high-end brands.

Responsibilities

Define Dorsia’s agentic product vision, including how AI acts on members’ behalf across reservations, Culture Calendar events, access, and Dorsia Pay.
Design operator-facing AI experiences that present relevant guest insight clearly and at the appropriate moment.
Set interaction patterns for agentic interfaces, including how AI communicates its actions, requests confirmation, and returns control to users.
Build and deploy AI agents across the design workflow, from concept and prototyping through production-ready UI and QA.
Own product design vision for the member app and hospitality platform, translating Dorsia’s standard into a cohesive and intuitive experience.
Partner with Product, Engineering, and Growth to translate business goals into design decisions and product bets.
Ground design decisions in research, product data, and member and operator behavior, and measure the impact of shipped work.
Represent design in leadership discussions with Product, Engineering, and the executive team.
Lead product design for the member app, including reservations, Culture Calendar events, invitations and access, Dorsia Pay, and membership.
Design operator experiences for the hospitality platform, including AI infrastructure, CRM, and member tools, supporting partner-branded experiences.
Stay hands-on by prototyping in code, reviewing flows, and maintaining a high quality bar for shipped work.
Own the design system, including its component library, tokens, and documentation.
Build a theming layer that enables platform partners to launch branded experiences without forking the design system.
Structure the design system for agent use and deploy agents that turn tokens and components into production-ready UI, assets, and QA.
Establish design rituals, review cadences, and quality standards as the team grows.
Hire, mentor, and develop a small senior team of designers across product, brand, and motion.
Build a culture of craft, speed, taste, direct critique, and high standards.
Represent design in leadership conversations with Product, Engineering, Marketing, and the executive team.