Director of Platform Brand
About The Position
Shield Technology Partners is seeking a Founding Director of Platform Brand to define and expand the company's narrative across the market. This role combines strategy, brand, and growth, focusing on translating Shield's AI platform strategy, operational model, and M&A engine into a clear, distinct story that resonates with founders and reinforces Shield’s differentiated model. The Director will collaborate closely with executive leadership and various departments including Technology, Operations, M&A, and the partner network to ensure a consistent, credible, and widely understood brand story within the ecosystem.
Requirements
- 3-7+ years of experience in brand strategy, comms strategy, or other strategic, external-facing roles
- Strong executive-level writing and communication skills
- High agency mindset with comfort in fast-moving environments
Nice To Haves
- Experience within AI, IT services and/or high growth technology environments
Responsibilities
- Architect and continuously refine Shield’s positioning as the AI-native IT services platform
- Translate strategy into crisp messaging across website, M&A materials, social media, partner communications and industry presence
- Partner with internal leadership (Revenue, Deployments, etc.) to develop foundational messaging and narrative documents that codify how Shield is described across contexts (e.g., positioning frameworks, how Shield and its portfolio company network are described across contexts)
- Ensure consistency of the Shield narrative across founders, portfolio companies, and the broader MSP ecosystem
- Coordinate brand refreshes across website and social media (primarily LinkedIn)
- Build and operate a content engine highlighting acquisitions, platform developments, and market insights
- Support development of high-quality written content and communications (e.g., announcements, articles, partner-facing materials) that reinforce Shield’s positioning
- Own and execute ad hoc and non-traditional marketing efforts (e.g., executive LinkedIn, announcements, conference materials) that do not fit cleanly within a pre-defined scope
- Curate Shield-hosted events and participate in conferences, events, etc.
- Build and manage relationships with trade publications and shape earned media coverage and narrative
- Partner with executives to refine messaging ahead of speaking engagements and media appearances
- Develop strategic collateral for the M&A Business Development team, so that they can move conversations with sellers further
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
