Director of Content & Brand

GitGuardian • New York, NY

12h • Remote

About The Position

GitGuardian is a global post-Series B cybersecurity scale-up with team members located in France, Europe, and the USA. The company is a leader in Non-Human Identity security, providing end-to-end solutions for secrets detection in code, productivity tools, and environments, along with strong remediation, observability, and proactive prevention of leaks. Their solutions are currently utilized by over 600,000 developers worldwide. This role, Director of Content & Brand, is a newly created position, previously overseen by the CMO, indicating a high degree of ownership in building and scaling the function. The successful candidate will report directly to the CMO and be responsible for managing a team covering written content, SEO/AEO, video and podcast content, press relations, community and social media management, and Web. The Director will work collaboratively across departments including Design, Product, Sales, and the broader Marketing team to ensure that GitGuardian's brand and content are consistent, technically credible, and deeply resonate with both developer and security practitioner audiences.

Requirements

• 6+ years of experience in Brand and/or Content Marketing (B2B)
• Background in the cybersecurity industry to understand the market, the buyers, and the technical landscape
• Proven experience managing a team of 5 or more, as well as external partners & PR agencies
• Strong editorial judgment: you can shape complex technical topics into compelling narratives
• Demonstrated ability to build and execute a full-funnel content strategy across multiple formats (long-form, whitepapers, reports, video, blog)
• High agency and hands-on mindset: you’re comfortable rolling up your sleeves while also thinking strategically and challenging leadership

Nice To Haves

• Experience in an adjacent industry with a technical brand DNA: AI, DevOps, developer tooling, or cloud infrastructure
• Familiarity with developer-first communities, open-source ecosystems, or DevSecOps workflows
• Prior experience as a brand or content lead at a company with a developer or security practitioner audience

Responsibilities

• Own and evolve GitGuardian’s brand strategy, ensuring consistency, technical credibility, and differentiation in the cybersecurity market
• Challenge and pressure-test the brand vision and messaging with the CMO, bringing fresh market perspective and competitive intelligence
• Define and maintain GitGuardian’s brand guidelines, tone of voice, and visual identity standards across all channels and formats
• Lead the full-funnel content strategy across all formats: long-form articles, whitepapers, research reports, blogs, videos, and social content
• Build and manage a network of external authors and subject matter experts to scale content production without sacrificing technical depth and quality
• Collaborate closely with Product, Sales, and the CMO to ensure content is accurate, timely, business-relevant, and strategically aligned with pipeline goals
• Manage the relationship with PR agencies to drive earned media coverage in top-tier cybersecurity, tech, and business outlets
• Build and maintain strong media relationships, position GitGuardian executives as credible voices in the cybersecurity industry
• Monitor and grow share of voice across key media channels, tracking mentions volume, sentiment, and quality of coverage
• Define the SEO and AEO (Answer Engine Optimization) strategy and oversee its execution through the Content & SEO/AEO Manager and external agencies
• Manage and develop the team
• Orchestrate internal resources, external authors, and agencies to deliver high-quality output at scale while maintaining editorial standards
• Define and manage the content and PR budgets
• Define processes, editorial calendars, and workflows to ensure consistent and predictable content output

Benefits

• 25 days of PTO (employees are strongly encouraged to use all of it!)
• 8 public holidays
• Health, Dental & Vision insurance (80% coverage), for individuals and their families
• Short term & long term disability insurance (100% paid)
• Travel policy including to our annual off-sites
• Up to $300 towards your home office set-up
• Monthly remote work stipend of up to $70
• Complimentary access to Talk Space
• Referral bonus of $4000 for any new Guardians we might hire thanks to you
• Pre-tax commuter plan access
• 401(k) with Slavic
• Becoming an early joiner of GitGuardian US team, with many opportunities for career development in the long term
• Working on a meaningful product; we’ve already helped more than 400k developers across the globe
• Trust & autonomy on your perimeter with a very transparent internal communication and a strong impact on the company development

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 11-50 employees