Dir - Partnerships

PODS•Clearwater, FL

About The Position

The Director of Partnerships defines and drives PODS’ go-to-market strategy through strategic corporate partnerships and key channel accounts. The role identifies, secures, and manages high-value relationships with large national organizations, with the goal of making these channels significant revenue drivers for the Residential product offering. Reporting to the Vice President of Partnerships, the Director serves as an integration point between Brand, Product, and Sales and Service Center organizations. The position defines partner value propositions, develops joint marketing plans, and ensures partner go-to-market initiatives meet revenue targets and KPIs. The Director is the primary advocate for the partnerships channel internally and externally and directly manages employees.

Requirements

Bachelor’s degree in marketing or business administration.
At least 8 years of experience in product marketing leadership.
Experience with full product lifecycle management, from business planning through launch, program management, and measurement.
Strategic and analytical mindset, with the ability to simplify complex concepts and explain differentiated value propositions to technical and business audiences.
Strategic, critical, and creative thinking, strong business sense, and excellent financial skills.
Demonstrated leadership and experience managing a marketing organization with global responsibility and establishing long-term strategic growth initiatives.
Strong verbal and written communication and storytelling skills.
A strong record of attracting and selecting a diverse pool of top talent.
Familiarity with appropriate technologies.
High personal and professional integrity and trustworthiness, a strong work ethic, and the ability to work independently with minimal direction.

Nice To Haves

MBA.

Responsibilities

Lead the go-to-market strategy and model for the Partnerships channel, identifying industry segments and high-potential corporate partners that align with PODS’ Residential product portfolio.
Research and develop an understanding of buying audiences associated with key partners to inform joint marketing efforts.
Define partner value propositions and create positioning and messaging for PODS offerings through corporate partner channels.
Identify new partnership opportunities, build business cases for expanding channel presence, and secure executive buy-in.
Develop competitive positioning for the Partnerships channel and anticipate and respond to competitor activity in partner networks.
Own relationships and joint marketing plans for strategic partners.
Drive joint campaigns and co-branded initiatives with partner marketing teams and internal teams, including Brand, SSC, Web, and Legal.
Create sales and channel enablement materials for partners and PODS’ internal sales team.
Work with Marketing, SSC, Technology, Finance, and Operations to streamline partner experience and sales cycles and address channel-specific adoption barriers.
Establish, monitor, and report on Partnerships channel performance, including orders, revenue growth, customer acquisition cost, and partner lifetime value.
Work with Analytics teams to use insights and define target customer profiles within partner bases.
Develop strategies for how the Partnerships channel contributes to new customer acquisition and upsell and cross-sell opportunities.
Manage employees, including responsibilities such as hiring or termination, pay decisions, and performance management.