Director of Paid Performance

Onnit•Austin, TX

4d•Hybrid

About The Position

The Director, Paid Performance owns paid media end to end. Google first, Meta second, with eventual oversight of every channel where we put a dollar in front of a customer. Strategy, in-platform execution, agency oversight, and the unit economics that decide what we keep spending on. Hands-on in the accounts now, transitioning to agency oversight once the foundation is rebuilt. What You Own: Paid acquisition strategy and in-platform execution across Google and Meta New-customer CAC, blended CAC, CAC payback, LTV-to-CAC, subscription attach rate Testing infrastructure: incrementality, holdouts, geo tests, creative experimentation Channel mix, budget allocation, and weekly performance reporting to CMO and CEO Agency relationships once the foundation is rebuilt Cross-functional partnership with brand, creative, lifecycle, retention, and finance

Requirements

6 to 8 years in paid media, with at least 4 years at digitally native DTC brands
Demonstrated ownership of paid budgets at $4M+ annually, ideally in subscription or supplement
Hands-on operator in Google Ads (Search, Shopping, PMax) and Meta Ads Manager
Track record of running incrementality tests (geo holdouts, conversion lift, PSA baselines)
Fluency in Shopify, GA4, customer match, server-side tracking, and modern attribution
Experience transitioning paid programs between in-house and agency models
Builds campaigns, writes keyword and negative lists, reads search terms reports daily
Designs experiments with intent and reads them with statistical discipline
Holds agencies, attribution platforms, and platform-reported numbers to a higher standard
Communicates performance in numbers, not narratives
Owns CAC publicly, without hiding behind blended metrics or favorable date ranges

Responsibilities

Paid acquisition strategy and in-platform execution across Google and Meta
New-customer CAC, blended CAC, CAC payback, LTV-to-CAC, subscription attach rate
Testing infrastructure: incrementality, holdouts, geo tests, creative experimentation
Channel mix, budget allocation, and weekly performance reporting to CMO and CEO
Agency relationships once the foundation is rebuilt
Cross-functional partnership with brand, creative, lifecycle, retention, and finance