Director of Paid Media Creative

Superpower • San Francisco, CA

1d

About The Position

We are seeking a performance creative leader to manage all aspects of paid creative at Superpower, including messaging, visuals, format, and the team responsible for their execution. The company currently produces approximately 200 ads per week, with a goal to scale to 10,000 ads annually within the next 12 months. The primary challenge is finding a creative leader capable of increasing output without compromising quality. This role is a player-coach position where the leader will set creative direction, collaborate on writing briefs, and review all concepts before they are finalized. The existing team includes a creative strategist, designer, in-house videographer, producer, and a media buyer.

Requirements

• 7+ years of experience in performance creative.
• At least 3 years of experience leading a creative function at a DTC brand with a monthly ad spend of $1M+.
• Proven track record of personally owning creative for a brand that scaled from $20M to $100M+ ARR.
• Experience hiring and developing creative strategists, designers, and editors who exceeded benchmarks.
• Ability to write briefs, scripts, and headlines at an agency-senior level.
• Hands-on experience across all creative crafts that are being signed off on.
• Proficiency in reading paid social data to identify ads for scaling, killing, or revision.
• Experience in a regulated category (Rx, supplements, finance, alcohol) or demonstrated compliance instincts.

Responsibilities

• Own the angles, hooks, and narrative arcs across all paid placements.
• Build and maintain the message bank by persona and awareness stage.
• Approve every script, headline, and hook before it is shipped.
• Own the visual identity of Superpower across Meta, Google, YouTube, and emerging platforms.
• Maintain visual consistency for over 100 concepts per month.
• Co-own the brand-performance interface with the Brand Director.
• Manage creative strategy, statics, and video editing teams.
• Partner with Directors of UGC and Influencer.
• Set the operating cadence for creative production (e.g., brief Monday, ship Friday).
• Collaborate weekly with the media buyer to understand creative performance in the bid environment.
• Champion strong creative initiatives and discontinue underperforming creative.

Benefits

• Visa sponsorship
• Relocation support

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed