Director of Paid Media & Funnels

Hadley Designs

4h•Remote

About The Position

Hadley Designs is a family-founded, female-led brand focused on redefining early education through screen-free, hands-on learning tools. They create products that help families rediscover connection and build confidence in children. The company is scaling quickly with a bold vision to become the most trusted children's brand globally, aiming for $100M in revenue by 2030. They are expanding their direct-to-consumer ecosystem, with Shopify and TikTok Shop identified as major growth engines. The Director of Paid Media & Funnels will act as the General Manager for Shopify and TikTok Shop, owning the P&L, strategy, and results to scale these platforms to over $20M in combined revenue within 18 months, while achieving specific net margin and ROAS targets. This role is crucial for architecting a repeatable growth engine and removing the CEO from daily ecommerce execution.

Requirements

Think like a General Manager, not just a marketer
Thrive in ownership, love numbers, respect creative, and build systems that make growth inevitable
Align deeply with values: Extreme Ownership, Relentless Innovation, Integrity Above All
5 to 10+ years in DTC ecommerce, especially Shopify and paid social
Proven track record scaling ecommerce brands past $20M
Experience owning revenue and profitability targets
Deep expertise in Meta and TikTok Ads
Hands-on experience with Klaviyo, Postscript, and Shopify CMS
Strong background in bundles, upsells, and LTV optimization
Ability to write and review high-converting landing pages
Comfortable leading a fully remote team with clear weekly cadences
Analytical and creative, strategic and operational, visionary and accountable
Care about building something that lasts

Responsibilities

Test 100+ ad creatives weekly across Meta and TikTok
Optimize paid traffic to hit strict ROAS thresholds
Partner with affiliate and UGC teams to scale winning creative
Stay ahead of platform trends, formats, and policy updates
Coordinate launches with Amazon for halo effects
Launch one new bundle-based funnel every month tied to educational outcomes
Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly
Oversee homepage, product pages, and collection merchandising
Refactor and relaunch underperforming funnels with new hooks and offers
Lead seasonal promotions including Back-to-School and Holiday campaigns
Build and maintain funnel SOPs and testing roadmaps
Lead lifecycle marketing through Klaviyo and Postscript
Optimize welcome, cart abandonment, post-purchase, and win-back flows
Build ascension paths from posters to workbooks to busy books
Develop blog and SEO strategy to drive organic education-based traffic
Review weekly P&Ls for Shopify and TikTok Shop
Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share
Deliver weekly scorecards and monthly strategic growth plans
Forecast performance and identify scaling levers
Lead and coach a cross-functional ecommerce pod of 6+ team members
Establish clear ownership and weekly operating rhythms
Hire and develop talent as funnel velocity increases
Manage freelancers and specialized contractors
Model Extreme Ownership, Relentless Innovation, and Integrity Above All

Benefits

Real ownership, trust, and impact
Remote first company built on autonomy, creativity, and accountability
Work closely with leadership, including the CEO, while having full authority to own channels and decisions
Access to ongoing learning, training, and tools to sharpen knowledge and strategies in the DTC space
Surrounded by A+ team members that value excellence, growth, and doing the right thing
Build something meaningful that helps families slow down, connect, and rediscover the joy of learning together
Help shape a decade long vision to build the most trusted children’s brand in the world
Access Josh Hadley's vast network through his podcast Ecomm Breakthrough

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