Director of Paid Media Creative

Superpower•San Francisco, CA

2d•Remote

About The Position

We are looking for a performance creative leader to own paid creative end-to-end at Superpower, encompassing message, visual, format, and the team that ships it. Currently, we ship approximately 200 ads per week, with a 12-month plan to reach 10,000 ads annually. The primary challenge is scaling creative output without compromising quality, requiring a leader who can achieve this. You will inherit a functional team including a creative strategist, designer, in-house videographer, producer, and a media buyer managing channel operations. Your role is to elevate this team from 'working' to 'category-defining.' This is a player-coach position where leadership is also an individual contributor. You will set creative direction, collaborate on writing briefs, and review all concepts before they are finalized.

Requirements

7+ years in performance creative.
At least 3 years leading the function at a DTC brand spending $1M+/month.
Personally owned creative on a brand that scaled from $20M to $100M+ ARR.
Experience hiring and growing creative strategists, designers, and editors who outperformed benchmarks.
Ability to write briefs, scripts, and headlines at an agency-senior level.
Hands-on experience across every craft that is signed off on.
Ability to read paid social data fluently to identify which ads to scale, kill, or iterate on.
Experience in a regulated category (Rx, supplements, finance, alcohol) or proven compliance instincts.
Decisive mindset – ships 5 versions today over perfecting one all week.
Treats every ad as if your name is on it.

Responsibilities

Own the angles, hooks, and narrative arcs across every paid placement.
Build and maintain the message bank by persona and awareness stage.
Approve every script, headline, and hook before it ships.
Own how Superpower looks across Meta, Google, YouTube, and emerging placements.
Maintain visual consistency at 100+ concepts per month.
Co-own the brand-performance interface with the Brand Director.
Manage creative strategy, statics, and video editing teams.
Partner with Directors of UGC and Influencer.
Set the operating cadence (e.g., brief Monday, ship Friday).
Sit next to the media buyer weekly to understand creative performance in the bid environment.
Champion strong creative bets and discontinue underperforming creative.
Set creative direction.
Write briefs alongside the team.
Review every concept before it ships.