Director of Marketing-US Specialty Animal Health Products

Pegasus Laboratories, Inc. • Pensacola, FL

1d

About The Position

The Director of Marketing is the senior marketing leader for an assigned U.S. animal health portfolio. This leader sets brand strategy, positioning, and growth plans for priority brands in alignment with overall business objectives. The Director partners with Sales, Medical Affairs, Regulatory, Market Access, Finance, Supply Chain, and other functions to turn strategy into commercial execution, including product launches and growth initiatives. The role owns or contributes significantly to revenue, market share, and profitability goals, manages marketing budgets, and reports performance to senior leadership.

The Director directly manages and develops Product Managers, setting objectives and priorities, coaching team members, and building marketing capabilities. The role leads brand planning, market and customer insight work, financial analysis, and cross-functional initiatives. Success includes delivering portfolio growth and profitability, strengthening brands, developing Product Managers, and building an accountable and collaborative marketing organization.

This role is within a collaborative, employee-owned environment that values accountability, partnership, continuous improvement, professional development, and career growth. Travel of up to 30% is required. Employment is contingent on successful completion of a pre-employment background check and drug screen.

Requirements

• Bachelor’s degree in Marketing, Business, Animal Science, Life Sciences, or a related field.
• At least 10 years of progressive marketing, commercial, or brand management experience.
• Experience managing and developing marketing professionals, including at least 5 years of direct leadership of Product Managers; 7 or more years is ideal.
• Demonstrated success developing and executing brand strategies that deliver measurable business results.
• Experience leading cross-functional teams and influencing senior stakeholders.
• Strong commercial and financial acumen, including the ability to connect marketing activities to revenue and profitability.
• Experience with product launches, lifecycle management, market development, and customer segmentation.
• Strong analytical, strategic planning, communication, and presentation skills; analytical capability should be demonstrated through documented comprehensive plans over multiple years.
• Ability to balance strategic portfolio leadership with hands-on ownership of important brands.
• Willingness to travel up to 30% of the time.
• Ability to complete a pre-employment background check and drug screen.

Nice To Haves

• An advanced degree.
• Marketing, commercial, or brand management experience in animal health, pharmaceuticals, biotechnology, or a related industry.
• Seven or more years of direct leadership of Product Managers.

Responsibilities

• Develop and execute U.S. marketing strategies for assigned animal health portfolios aligned with business objectives.
• Own designated priority brands, including brand strategy, positioning, differentiation, growth plans, and lifecycle management.
• Lead annual brand planning, including market assessment, customer segmentation, competitive analysis, objectives, priorities, and tactical plans.
• Identify market opportunities, emerging trends, unmet customer needs, and competitive threats.
• Develop strategies to increase product adoption, customer value, revenue growth, and profitability.
• Translate market research, customer insights, sales data, and competitive intelligence into commercial strategies.
• Establish and monitor brand performance metrics and adjust strategies based on results.
• Directly manage and develop Product Managers and other marketing team members through strategic direction, coaching, prioritization, and performance management.
• Set clear objectives, decision rights, priorities, and performance expectations for marketing team members.
• Build marketing organizational capabilities through coaching, mentoring, talent development, and succession planning.
• Ensure Product Managers develop high-quality brand strategies and execute agreed business priorities.
• Foster a collaborative, results-oriented marketing culture that encourages innovation and customer-focused decisions.
• Partner with sales leadership, marketing operations, and medical affairs to translate marketing strategy into commercial execution and field force engagement.
• Lead cross-functional teams involving Sales, Medical Affairs, Regulatory, Market Access, Finance, Supply Chain, and other functions.
• Represent Marketing on major business initiatives, product launches, and strategic projects.
• Align marketing strategy with customer needs, field execution, and financial objectives.
• Develop sales and customer-facing materials, campaigns, programs, and other commercial resources.
• Lead or support new product launches, indications, line extensions, partnerships, and other growth initiatives.
• Own or significantly contribute to brand and portfolio revenue, market share, and profitability objectives.
• Develop annual marketing budgets and allocate resources across brands and initiatives.
• Analyze financial and commercial performance and identify actions to improve business results.
• Build business cases and recommendations for investments, new opportunities, and portfolio priorities.
• Communicate brand and portfolio performance, risks, opportunities, and recommendations to senior leadership.
• Develop an understanding of veterinarians, pet owners, distributors, online retailers, and other relevant animal health customers.
• Use primary and secondary market research to identify customer needs and growth opportunities.
• Monitor competitive activity, market dynamics, pricing, treatment trends, and changes in the animal health environment.
• Incorporate customer insights into brand strategy and commercial execution.
• Follow company safety policies and procedures, participate in required safety training, and promptly report unsafe conditions, near misses, and incidents.
• Travel up to 30% of the time.

Benefits

• Company-funded Employee Stock Ownership Plan contribution of approximately 18% of pay, with a six-year vesting schedule.
• 401(k) retirement savings plan with a company match of 100% up to 3% deferral and a three-year vesting schedule.
• Performance-based bonus opportunity.
• Medical insurance and prescription drug plan options.
• Dental insurance.
• Vision insurance.
• Company-paid life insurance with Accidental Death & Dismemberment; additional coverage may be purchased.
• Company-paid short- and long-term disability plans.
• Flexible Spending Account for medical reimbursement or dependent care.
• Pet insurance options.
• Paid holidays and paid time off.
• Company-paid parental leave.
• Fitness reimbursement of up to $300 annually.
• Tuition reimbursement for eligible coursework after one full year of employment.
• Employee Assistance Program with up to six free counseling sessions for employees and family members.
• Scholarship fund for children or grandchildren of employee-owners.

What This Job Offers

• Job Type: Full-time
• Career Level: Director