Director of Marketing-US Specialty Animal Health Products

Pegasus Laboratories•Pensacola, FL

17h

About The Position

The Director of Marketing is the senior marketing leader for an assigned U.S. animal health portfolio. The role sets brand strategy, positioning, and growth plans for priority brands in alignment with overall business objectives, and partners with Sales, Medical Affairs, Regulatory, Market Access, Finance, Supply Chain, and other functions to translate strategy into commercial execution. The Director owns or significantly contributes to revenue, market share, and profitability goals, manages marketing budgets, and reports performance to senior leadership. The position directly manages and develops Product Managers, providing strategic direction, coaching, prioritization, and performance management. It leads annual brand planning and lifecycle management, identifies market opportunities and customer needs, uses market research and performance data to guide strategy, and leads or supports product launches and other growth initiatives. The Director also develops customer-facing and sales materials, builds business cases, monitors portfolio performance, and ensures alignment between brand strategy, customer needs, field execution, and financial objectives. The role reports to the VP of Marketing. The position requires travel of up to 30% of the time. PBI-Gordon describes its work environment as collaborative and employee-owned, with an emphasis on accountability, partnership, continuous improvement, professional development, and career growth. Employment is contingent upon successful completion of a pre-employment background check and drug screen.

Requirements

Bachelor’s degree in Marketing, Business, Animal Science, Life Sciences, or a related field.
10+ years of progressive marketing, commercial, or brand management experience.
Demonstrated experience managing and developing marketing professionals, including at least 5 years of direct leadership of Product Managers; 7+ years is ideal.
Proven success developing and executing brand strategies that deliver measurable business results.
Experience leading cross-functional teams and influencing senior stakeholders.
Strong commercial and financial acumen, including the ability to connect marketing activities to revenue and profitability.
Experience with product launches, lifecycle management, market development, and customer segmentation.
Strong analytical, strategic planning, communication, and presentation skills; analytical ability is described as demonstrated through documented comprehensive plans over multiple years.
Ability to balance strategic portfolio leadership with hands-on ownership of important brands.
Willingness to travel up to 30% of the time.
Ability to complete a pre-employment background check and drug screen.

Nice To Haves

Advanced degree.
Experience in animal health, pharmaceuticals, biotechnology, or another related industry.
Ideally 7+ years of direct leadership of Product Managers.

Responsibilities

Develop and execute the U.S. marketing strategy for assigned animal health portfolio(s), aligned with overall business objectives.
Serve as senior marketing owner for designated priority brands, with accountability for brand strategy, positioning, differentiation, growth plans, and lifecycle management.
Lead annual brand planning, including market assessment, customer segmentation, competitive analysis, objectives, priorities, and tactical plans.
Identify market opportunities, emerging trends, unmet customer needs, and competitive threats.
Develop strategies to maximize product adoption, customer value, revenue growth, and profitability.
Translate market research, customer insights, sales data, and competitive intelligence into commercial strategies.
Establish and monitor brand performance metrics and adjust strategies based on business results.
Directly manage, coach, develop, and performance-manage Product Managers and other marketing team members; set objectives, priorities, decision rights, and expectations.
Build marketing team capabilities through mentoring, talent development, and succession planning, and foster a collaborative, results-oriented culture.
Partner with sales leadership, marketing operations, and medical affairs to translate strategy into commercial execution and field force engagement.
Lead cross-functional teams involving Sales, Medical Affairs, Regulatory, Market Access, Finance, Supply Chain, and other functions.
Represent Marketing on major business initiatives, product launches, and strategic projects.
Ensure alignment among marketing strategy, customer needs, field execution, and financial objectives.
Develop sales and customer-facing materials, campaigns, programs, and other commercial resources.
Lead or support new product launches, indications, line extensions, partnerships, and other growth initiatives.
Own or significantly contribute to brand and portfolio revenue, market share, and profitability objectives.
Develop annual marketing budgets and allocate resources effectively across brands and initiatives.
Analyze financial and commercial performance and identify actions to improve business results.
Build business cases and recommendations for investments, opportunities, and portfolio priorities.
Communicate brand and portfolio performance, risks, opportunities, and recommendations to senior leadership.
Develop understanding of veterinarians, pet owners, distributors, online retailers, and other relevant animal health customers.
Use primary and secondary market research to identify customer needs and growth opportunities.
Monitor competitive activity, market dynamics, pricing, treatment trends, and changes in the animal health environment.
Incorporate customer insights into brand strategy and commercial execution.
Follow company safety policies and procedures, participate in required safety training, and promptly report unsafe conditions, near misses, and incidents.

Benefits

Company-funded Employee Stock Ownership Plan contribution of approximately 18% of compensation, with a six-year vesting schedule.
401(k) retirement savings plan with a company match of 100% up to 3% deferral, with a three-year vesting schedule.
Competitive base salary with performance-based bonus opportunity.
Medical insurance and prescription drug plan options.
Dental insurance.
Vision insurance.
Company-paid $50,000 life insurance policy with AD&D, with optional additional coverage.
Company-paid short- and long-term disability plans.
Employee Assistance Program with up to six free counseling sessions.
Flexible Spending Account for medical reimbursement or dependent care.
Pet insurance options.
Paid holidays and paid time off, including Regular PTO and Personal PTO.
Fitness reimbursement of up to $300 annually.
Tuition reimbursement for eligible coursework after one full year of employment.
Company-paid parental leave following birth or placement of a child through adoption, foster care, or surrogacy.
Scholarship fund available for children or grandchildren of employee-owners.