Director of Marketing- Orlando Linkage (MVC, SVC)

Marriott Vacations Worldwide • Orlando, FL

3d • Onsite

About The Position

Directs the development, production and implementation of all marketing strategies and related projects associated with the property’s revenue and marketing objectives. Partners with the Vice President (VP) of Sales and Marketing to develop the annual marketing plan to achieve both short and long-term revenue and marketing objectives.

Requirements

• At least 5+ years’ experience of managing a marketing team within vacation ownership.
• Progressive experience starting as a proven production marketer and excelled into leadership.
• Basic computer skills - Uses basic computer hardware and software (e.g., personal computers, word processing software, Internet browsers, etc.).
• Mathematical Reasoning - Demonstrates ability to add, subtract, multiply, or divide quickly, correctly, and in a way that allows one to solve work-related issues.
• Oral Comprehension - Demonstrates ability to listen to and understand information and ideas presented through spoken words and sentences.
• Reading Comprehension - Demonstrates understanding of written sentences and paragraphs in work-related documents.
• Writing - Communicates effectively in writing as appropriate for the needs of the audience.

Nice To Haves

• Knowledge of procedures for wake-up services, safe deposit boxes, room and hotel amenities, property-specific programs (e.g., kids programs), guest rewards programs, and local attractions.
• Ability to record, track and resolve guest problems via property software handle emergencies, and effectively deal with customer issues and complaints.
• Knowledge of revenue management concepts, processes and strategies such as average daily rate, revenue per available room, sales cycles and trends, account management, pricing and inventory management. Skill in using a Yield Management system.
• Knowledge of economic principles and practices, PandL statements, operating budgets, forecasting and scheduling, and the reporting of financial data.
• Skill in collecting information from a variety of sources relating to market data, historical use, travel and tourism, real estate, etc. The ability to know when to seek addition information and where to look to find it.
• The ability to analyze and summarize detailed data and make recommendations. Included is the creation and maintenance of spreadsheets for storing data.
• Verifying that a call serves its sales objectives; maximizing the productiveness of interactions by monitoring and building on customers’ cues.
• Understanding and utilizing economic, financial, industry, and organizational data; accurately diagnosing customers’ business strengths, weaknesses, and key issues that can inform sales strategies and plans.

Responsibilities

• Directs the activities and monitor the performance of the Marketing staff.
• Partners with the Vice President (VP) of Sales and Marketing to develop the annual marketing plan to achieve both short and long-term revenue and marketing objectives.
• Directs the marketing team in producing marketing materials for all revenue opportunities as needed.
• Supervises website development and updates for the property.
• Directs all marketing initiatives, projects and collateral production to ensure that sales and marketing objectives are achieved and that revenue opportunities are maximized.
• Prepares and administers the departmental budget.
• Develops marketing tools such as brochures, videos, presentations, promotional materials, direct mail and tradeshow graphics for sales and convention services.
• Develops the internal cross-promotional marketing materials to maximize property wide revenue opportunities.
• Interviews, selects and trains employees.
• Directs the work of employees.
• Sets and adjusts employees’ rates of pay and hours of work.
• Handles employee complaints and executes disciplinary action as needed.
• Evaluates employee’s productivity and efficiency for the purpose of recommending promotions or other changes in status.
• Conducts annual performance appraisal with direct reports according to Standard Operating Procedures.

Benefits

• Relocation assistance is available

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed