Director of Marketing

Osage Casino•Tulsa, OK

About The Position

Responsible for the organization-wide marketing structure and is accountable for enterprise marketing strategy, execution, and results across all properties. Directs and integrates all Marketing functions to drive revenue growth, market share, brand performance, and profitability, while providing leadership to assigned staff and ensuring effective internal and external communications. Exercises sound judgment and decision-making, ensure departmental operations are managed efficiently and effectively, and is responsible for tactical and strategic budget development and implementation. Interfaces with departmental and operations leadership to align enterprise marketing priorities with business objectives and enhance overall Company profits. This list of duties and responsibilities is illustrative only of the tasks performed by this position and is not all-inclusive.

Requirements

Must be a minimum of 21 years of age.
Bachelor’s degree in Marketing, Business Administration, Communications or related area from a four-year college or university plus ten (10) or more years of progressively responsible management experience in casino related Marketing.
Knowledge of casino host program, database management, public relations, building media creatives, and acquisition required.
Thorough working knowledge of casino and player information, and of modern marketing analytics and first-party customer data including audience segmentation, customer lifetime value (LTV) modeling, and unified customer profiles across on-property and digital channels that are essential for marketing evaluation and decision-making, required.
Demonstrated digital marketing capability, including data-driven customer acquisition and retention across digital and mobile channels, required.
Knowledge, skills, and experience in the hiring, training, scheduling, and supervision of staff, communications, decision-making, problem solving, complaint resolution, resource allocation, and customer service are required.
Requires knowledge of fiscal programming and budgeting processes necessary to manage and to ensure that budget constraints and program timelines are met.
Requires knowledge and experience with effective leadership techniques, financial reporting/analysis, and cost-benefit analysis.
Requires abilities to read, write, speak, and understand the English language; and read the most complex of documents including journals, industry-specific publications, and legal documents.
Perform advanced mathematical computations up to and including probability and statistics.
Protect the Company’s value by keeping information confidential.
Follow written and verbal instructions.
Ability to effectively present information to executive management, public groups, and/or Boards of Directors.
Establish and maintain positive relationships with other executive level staff, managerial and supervisory staff, employees, and the public.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Present facts and recommendations in oral and written form.
Prepare written reports and correspondence, and presentations to senior leadership as required.
Utilize MS Office products at an intermediate level (import/export data, create templates).
Working proficiency with marketing technology and analytics tools such as a customer data platform (CDP), marketing automation, business intelligence and reporting tools, and digital campaign analytics required.
Knowledge of digital marketing disciplines, including customer segmentation, lifecycle and CRM marketing, attribution, and performance measurement across digital channels.
Exercise sound judgment and make decisions in a manner consistent with the essential job duties and responsibilities.
Define problems, collect data, establish facts, and draw valid conclusions.
Travel locally, regionally, or out-of-state as needed and/or at short notice.
Maintain physical condition and stamina appropriate to performance of assigned duties.
Update job knowledge by participating in educational opportunities; professional organizations; attending expos/conventions; and maintaining personal networks.

Nice To Haves

Experience marketing digital or online gaming products such as social gaming, sports wagering, or iGaming strongly preferred.
Knowledge of Konami Player Management Systems, Sage Intacct, Kronos Workforce Ready preferred.
A Master’s Degree preferred.
Prior Marketing experience must contain a proven history of identifiable experience within each of the following areas: Administrative and regulatory compliance, Casino marketing and promotions, Digital and omni-channel marketing, Loyalty program strategy and management, Marketing analytics and customer data management, Concept design and branding, Cross functional communication skills with other departments, Employee recruitment and onboarding, Employee training, Employee coaching and development, Financial reporting and analysis, Gaming and Hospitality (Tribal gaming and hospitality strongly preferred), Inventory management, Labor management, scheduling, and analytics in a casino environment, Organizational structuring and development, Payroll reporting and analysis, Vendor partnerships.
Knowledge of and ability to successfully apply project-management techniques preferred.

Responsibilities

Makes efforts to keep informed of company information and communications by reviewing property bulletin boards, digital signage, and company newsletter.
Conducts at least bi-weekly One-on-One meetings with direct reports, soliciting input from employees.
On an individual basis or in a group format, explains why, shares information, and communicates the purpose of decisions to applicable staff.
Ensures company information provided by management is effectively communicated to assigned staff and ensures staff concerns, requests for information, and ideas for improvement are effectively relayed to management.
Facilitates the flow of information throughout the Marketing Department by presiding over scheduled meetings with the members of the applicable team as required.
Confers with General Managers to review achievements and discuss required changes in goals or objectives resulting from status and conditions.
Oversees the coordination of press conferences.
Oversees the arrangement of tours of properties for the media, investors and special groups or individuals.
Guide and lead marketing planning, evaluation, and programming execution to resolve revenue challenges across all eight (8) primary patron market segments at an acceptable cost of acquisition.
Allocates Marketing resources to optimize revenues, EBIDA and the Lifetime Value (LTV) of all patrons.
Manages fulfillment of the Marketing Management Process and proper flow of work at all stages on a constant basis.
Balance Enterprise-wide branded programming with property-specific events, promotions, entertainment, hotel, food & beverage, and gaming offers, etc., that are essential for increasing individual property market share and financial operating performance.
Schedule regular phased deployment of omni-channel digital marketing communications and advertising in support of all marketing programming to optimize yield management results for gaming and non-gaming operations.
Own and direct regular analysis of patron and customer data across on-property and digital channels including segmentation, lifetime value, retention, campaign performance, guest satisfaction and preferences, revenues, expenses, yield management trends, and a broad range of other key performance indicators for data-driven decision-making and improving financial operating performance for each revenue center.
Develop and lead marketing strategy for digital gaming products, including the social gaming platform, sports wagering, and mobile offerings, covering digital player acquisition, engagement, and retention.
Own the strategy, structure, and performance of the patron loyalty program as the foundation of the enterprise mobile and digital engagement initiative, ensuring alignment across on-property and digital channels.
Direct the marketing technology roadmap in partnership with Information Technology including customer data, marketing automation, and analytics capabilities and their integration with the player management, loyalty, and digital gaming platforms.
Optimize return on investment of all marketing resources deployed through detailed analyses, comprehensive planning, the establishment of clear strategic and tactical marketing objectives and superior execution.
Develops and submits for approval annual property or departmental operating budget and justification assessments.
Monitors and ensures expenses remain within operational projections or approves variances as may be necessary to ensure services are maintained or enhanced within the area of responsibility.
Creates and adjusts performance standards, measures, and changes in procedures within area of responsibility for increased efficiency, and internal/external guest service.
Provides timely and accurate analysis of related statistics, analytical reports, and related operating expenses that will ensure the area of responsibility functions in an effective, efficient, and profitable manner.
Makes recommendations on staffing and recruitment needs including succession planning for managerial, supervisory, and other personnel.
Ensures that cost-effective training and development plans are implemented to meet existing and future job skill requirements.
Studies, develops, analyzes, and interprets reports on personnel, training, risk management and benefits services to ensure the most cost-effective and beneficial services are provided.
Performs all other related and compatible duties as assigned.
Provides the direction to ensure effective tactical and strategic plans are implemented and designed to maximize both short- and long-term operating profitability.
Provides support and leadership direction to individuals directly reporting to this position in accordance with the organizational chart.
Ensures appropriate number of qualified employees are recruited for and retained to ensure services offered exceed the expectations of external and internal guests as well as regulatory requirements.
Responsible for the selection, training, and performance evaluation of all assigned staff. May recognize, reward, discipline, promote, and/or terminate employees within the area of responsibility, as necessary, and in accordance with authority.
Visits workspaces, break areas and other work shifts to be available and/or visible to staff members with the express purpose of showing interest, concern, or appreciation.
Ensures applicable staff is aware of standards and expectations through publicity around their enforcement and effectively communicates consequences for not maintaining expected standards.
Ensures all employees within areas of responsibility receive fair and equitable treatment regarding their respective terms and conditions of employment.
Develops and implements staffing plans, training policies, and procedures designed to enhance area of responsibility and guest service standards while maintaining fiscal responsibility.
Develops and implements staff development plans for those employees who display the necessary skills, motivation, and attitude to grow within the company.
Provides program leadership in employment, employee relations, communications, compensation, recognition, wardrobe, risk management and training to define the work culture and expedite operating procedures.
Forms opinions and makes decisions based on information and the identification of available facts. Makes decisions or draws conclusions using data and information from experience.
Investigates, evaluates information, and makes final decisions regarding matters within the area of responsibility, guest/employee disputes and/or employee disciplinary actions in accordance with authority and ensures those decisions follow applicable laws, rules, regulations, and established controls.
Continually evaluates means and methods of operations within the area of responsibility to ensure maximum efficiency. Implements timely corrective action as necessary to ensure achievement of objectives.
Allocates appropriate resources to ensure that projects, enhancements, and support is/are completed within committed time, scope, and budget.
Ensures assigned staff accurately prepare detailed daily, weekly, and monthly operating reports as needed.
Continuously analyzes operations and recommends improvement, and effectively relates ideas for improvements, as well as soliciting employee input.
Evaluates and provides recommendations for relevant contracts in accordance with authority.
Provides excellent internal and external guest services, always treating internal and external guests with courtesy and consideration.
Cooperates and communicates with all fellow employees, always exhibiting mutual respect and consistently projecting a positive, helpful image/attitude.
Monitors all relevant activities within the area of responsibility, to ensure that all applicable laws, rules, regulations and controls of the organization, and the National Indian Gaming Commission (NIGC) and the Osage Nation Gaming Commission (ONGC) are understood and enforced by all applicable personnel.
Maintains excellent working relationships with other Company staff and all applicable regulatory commissions and other agencies as may be applicable to ensure compliance.
Performs all duties in accordance with company core values, objectives of the Osage Nation, internal policies and procedures, as well, as applicable laws and gaming regulations, including but not limited to, the state-tribal compact, IGRA, MICS, ONGR, the Bank Secrecy Act, Office of Foreign Asset Control, USA Patriot Act and Privacy Act.
Ensures assigned staff is aware of, understand and comply with regulatory requirements and enforces regulatory standards through discipline when necessary.
Identifies legal requirements and government reporting regulations affecting area of responsibility and ensures policies, procedures and reporting comply.
Reviews industry publications and monitors pending legislation and regulations to determine impact of new developments on programs within area of responsibility.