Director of Marketing

INFORMDATA LLC • Kennesaw, GA

12d • $135,000 - $175,000 • Remote

About The Position

The Director of Marketing leads the planning, development, and execution of brand, product, and demand-generation marketing initiatives that deliver measurable business impact. The role spans hands-on campaign execution and broader project management and coordination. The director partners with executive leadership, Revenue leadership, Sales, cross-functional stakeholders, agencies, and other external partners to elevate the brand, accelerate growth, and strengthen InformData’s market position.

The position is remote and is open only to candidates residing in one of the listed eligible states. The role includes leading integrated campaigns across digital, content, events, and partnerships; overseeing product marketing materials and campaign analytics; developing thought leadership and owned-media programs; supporting go-to-market planning and sales enablement; and managing and mentoring marketing team members. Other duties may be assigned by executive leadership.

InformData describes its workplace as collaborative and guided by its TRUST values, where ideas are welcomed, contributions recognized, and growth encouraged. The role primarily involves working in a remote office environment.

Requirements

• Proven track record leading innovative B2B marketing campaigns that deliver measurable results.
• Strong strategic thinking and ability to connect marketing programs with revenue outcomes.
• Strong understanding of product marketing principles, including positioning, messaging, content strategy, and translating complex product capabilities into compelling market-facing value propositions.
• Leadership skills and experience mentoring and developing team members.
• Proficiency with marketing automation, CRM, analytics, and project management tools.
• Exceptional written, verbal, and presentation skills, with the ability to influence at all levels.
• Strong organizational skills and ability to prioritize and manage multiple initiatives in a fast-paced environment.
• Proficiency with Microsoft Office 365 Suite and collaboration platforms.
• Minimum experience: 4 to 8 years.
• Candidates must reside in one of the eligible states: AL, AR, AZ, CA, CO, CT, DC, FL, GA, IL, IN, KY, LA, MA, MD, ME, MI, MN, MO, MS, NC, NE, NH, NJ, NY, OH, OK, PA, SC, SD, TN, TX, UT, VA, WA, WV, or WY.
• Must be legally authorized to work in the United States without current or future employer sponsorship.
• The position requires the ability to interact with all organizational levels, respond professionally, and work well as a team player.
• Physical requirements include remaining stationary and working at a computer for extended periods; frequently operating standard office equipment; frequently communicating and exchanging accurate information verbally and in writing; reviewing screen and document information for extended periods; and occasionally moving or transporting a laptop and other standard work equipment weighing up to 20 pounds.

Nice To Haves

• Bachelor’s degree in Marketing, Business Administration, or a related field is preferred.
• Master’s degree is preferred.

Responsibilities

• Lead the design and execution of integrated marketing campaigns across digital, content, events, and partnerships to drive brand awareness and demand.
• Manage the creation, maintenance, utilization, and understanding of product marketing materials.
• Translate data-driven insights into actionable marketing strategies and oversee analytics reporting on campaign performance and ROI.
• Develop thought leadership content and manage podcasts, webinars, and other owned-media programs.
• Partner with Revenue leadership to define marketing priorities, messaging, and go-to-market plans.
• Collaborate with Sales to ensure marketing programs support pipeline creation and revenue objectives, and keep the team current on positioning and go-to-market enablement materials.
• Manage and mentor marketing managers and coordinators, providing guidance and development opportunities.
• Oversee agency and vendor relationships to ensure consistent brand messaging and strong execution.
• Monitor market trends, the competitive landscape, and emerging marketing technologies, and recommend and implement innovations.
• Perform other duties as assigned by executive leadership.

Benefits

• Competitive compensation.
• Opportunities for advancement.
• Medical insurance.
• Dental insurance.
• Vision insurance.
• 401(k) with employer match.
• Healthcare and dependent flexible spending accounts (FSA).
• Health Savings Account (HSA) with employer contribution.
• Company-paid life and AD&D insurance.
• Company-paid short- and long-term disability coverage.
• Employee Assistance Program (EAP).
• Paid time off.
• Company holidays and floating holidays.
• Flexible time off programs.
• Sick time accrual.
• Parental leave.
• Jury duty and voting leave.
• Military leave.
• Bereavement leave.
• Pet insurance.
• Voluntary life and AD&D insurance for employees and eligible family members.
• Critical illness and accident insurance.
• Hospital indemnity insurance.
• Dependent care flexible spending account (FSA).

What This Job Offers

• Job Type: Full-time
• Career Level: Director