Director of Marketing

Center for Responsive Schools•Turners Falls, MA

5d•Onsite

About The Position

The Director of Marketing plans and executes marketing, advertising, and promotional campaigns from end to end. The role develops advertising strategies, oversees paid social and search campaigns, manages advertising budgets, and monitors performance across platforms including Meta, Google, YouTube, Amazon, and LinkedIn. Its primary goals are to achieve sales, lead, and engagement targets, maximize return on ad spend (ROAS), and align advertising operations with broader business objectives. The Director serves as lead administrator for Google and Meta ads, HubSpot, and Amazon Vendor Central. This is an onsite, non-entry-level position with no remote or hybrid option. The Director leads marketing strategy and execution across online and offline channels, working with sales, publishing, programs, business development, and organizational leadership. The role manages campaign budgets and performance, audience and market research, brand consistency, marketing materials and assets, website content and paid search, SEO, media relations, and e-commerce initiatives. It also establishes and manages a marketing asset management system and guides appropriate use of AI and automation in advertising and marketing. The position leads and develops the marketing team and cross-functional collaborators, sets measurable goals, supports team growth, and reports campaign results and return-on-investment insights. It also administers Amazon Vendor Central and reseller relationships, plans and monitors the marketing department's annual budget, represents CRS professionally, and assists the CEO with reports and materials as required.

Requirements

At least 3 years of progressive experience that logically drives toward a CMO position.
Master's degree in marketing, communication, education, or a similar field.
Three years of active, hands-on experience managing pay-per-click (PPC) campaigns.
Strong data analysis skills and ability to interpret click-through rates, conversion rates, and performance trends to make informed adjustments.
Technical platform knowledge and copywriting ability.
Ability to communicate comfortably with professionals at multiple levels.
Ability to lead and grow a high-performing marketing team.
Ability to operate strategically and tactically, oversee teams, collaborate with colleagues, and follow social media and AI marketing trends.
High accountability for performance; goal-oriented, flexible, and creative under pressure.
Strong leadership skills and ability to hire, train, and motivate team members.
Regular, reliable, and prompt attendance.
Keep informed about developments in communications, marketing, advertising, and education.
Professional, cooperative, and collegial disposition, including maturity, composure, transparency, reliability, integrity, and trustworthiness.
Care for and commitment to CRS's mission, vision, and direction.
Ability to use a computer or telephone for up to 8 hours per day, with breaks and lunch.
Ability to travel by airplane and automobile, on occasion to frequent depending on projects.
Ability to lift 30 pounds.

Nice To Haves

Proficient knowledge of HubSpot is preferred.
Familiarity with Salesforce, WordPress, and WooCommerce is a plus.
Experience communicating with multiple educational professional audiences is preferred.

Responsibilities

Plan, design, implement, and project-manage marketing campaign strategy across online and offline channels.
Work with sales, publishing, programs, and business development to set strategy and implement proactive, goal-driven campaigns.
Develop campaigns relevant to target audiences and monitor and adjust ongoing campaigns as needed.
Collaborate with the CEO and CFO to establish campaign budgets and allocate funds across digital, social, print, and paid advertising channels.
Research target demographics and market trends to shape messaging, choose appropriate platforms, and ensure campaigns reflect the brand identity and meet goals.
Build a nimble, flexible departmental culture that adapts strategies based on data and feedback.
Lead production of catalogues and other print and digital sales materials, ensuring editorial and design direction is accurate, consistent, and vetted.
Oversee curation and management of marketing assets, conduct marketing research, evaluate campaign effectiveness, and recommend improvements based on analysis and feedback.
Set expected returns for marketing plans and regularly report campaign results with ROI insights.
Design and oversee a marketing asset management system for storing, organizing, approving, distributing, tracking, optimizing, and sharing content throughout its lifecycle.
Train users on the asset management system; define metadata schemes, naming rules, and file structures; and oversee permissions, security, and access tiers.
Enforce brand guidelines and quality controls across media and ensure marketing materials are appropriately branded, accurate, readable, well-designed, and consistent.
Develop and lead a multidisciplinary team, establish best practices, provide feedback and training, support team members' growth, resolve conflicts, and keep projects on track.
Guide the use of AI in marketing, including automated bidding, audience targeting, creative asset generation, campaign pacing, and ROAS optimization.
Use first-party data and lookalike modeling for audience segmentation, understand the strengths and limitations of automated campaign tools, and align AI-generated ad promises with website experiences.
Work with the CEO and website administrator to direct corporate website design, launch, and updates; oversee website content and navigation.
Work with the website administrator, finance, and organizational leaders to plan and optimize Google paid search campaigns that drive traffic, generate leads, and maximize ROAS.
Ensure website SEO, design, navigation, organization, and taxonomy are effective and maintained.
Collaborate with the CEO and CFO on website e-commerce functions, content development, and design.
Oversee media relations, maintain a regular press release schedule, and provide tools for customers to prepare their own press releases.
Ensure communication tools suit current and future audiences.
Oversee cross-functional marketing activities and collaborate with publishing and programs on asset creation and print and digital product development, including social media photography and videography.
Administer Amazon Vendor Central and reseller relationships, focusing on profitable sales growth, advertising budgets, A+ Content, and negotiation of terms such as co-op fees and margin with Amazon Vendor Managers.
Plan, develop, implement, and monitor the marketing department's annual budget.
Represent CRS positively and professionally with clients, vendors, and the community.
Assist the CEO with preparation of materials and reports as required and perform other duties assigned by the supervisor.