Director of Marketing - Westin Tempe

Crescent Careers • Tempe, AZ

5d • Onsite

About The Position

The Director of Marketing is a senior leader and brand champion responsible for driving awareness, branding, and revenue across all hotel and outlet channels. This is a highly visible, hands-on role for a marketer who thrives in a fast-moving hospitality environment, loves F&B as much as rooms, and brings both creative instincts and data-driven discipline to every campaign.

Requirements

• Must have the ability to communicate in English.
• Self-starting personality with an even disposition.
• Maintain a professional appearance and manner at all times.
• Can communicate well with guests.
• Must be willing to “pitch-in” and help co- workers with their job duties and be a team player and performs any other job-related duties as assigned.
• Knowledge of a hotel structure and how all departments interact.
• Ability to effectively communicate with customers in a friendly and positive manner, in order to solicit business, meet client needs and resolve complaints.
• Ability to move throughout the hotel to conduct site inspections.
• 3+ years of progressive marketing experience in hotel, hospitality, or restaurant environments; combined hotel/F&B experience strongly preferred.
• Demonstrated success launching or marketing food and beverage concepts—from casual dining to upscale experiential brands.
• Strong command of digital marketing channels: SEO, PPC, paid social, display advertising, email marketing, and metasearch.
• Proficiency in social media content creation and platform management across Instagram and Facebook.
• Experience with Canva or other creative/design applications; ability to produce polished, on-brand materials independently.
• Marriott systems experience strongly preferred, including familiarity with brand platforms, and Marriott brand standards.
• Working knowledge of CMS platforms (WordPress preferred), email marketing tools, and CRM/GMS systems.
• Analytical mindset with the ability to interpret campaign data, generate insights, and optimize performance.
• Exceptional written and verbal communication skills; strong copywriting ability with an ear for voice and tone.
• Creative, proactive, and highly organized with the ability to manage multiple projects and deadlines simultaneously.
• Flexible schedule availability including evenings, weekends, and holidays as needed for outlet events and activations.

Nice To Haves

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

Responsibilities

• Lead marketing strategy, campaign planning, and execution for all five F&B outlets: Terra Tempe Kitchen & Spirits, Skysill Rooftop Lounge, Cup of Joe Market Café, and the highly anticipated openings of Sushi by Bou and Capriotti’s Sandwich Shop.
• Develop and execute integrated launch campaigns for Sushi by Bou and Capriotti’s Sandwich Shop, building pre-opening buzz, waitlist strategies, and press-worthy grand opening moments.
• Create and manage seasonal promotions, happy hour campaigns, special events, and programming activations that drive local traffic and repeat visits.
• Build a loyal local following through targeted outreach, influencer partnerships, community events, and neighborhood-level storytelling.
• Collaborate with outlet managers, promoters and chefs to develop compelling content around menu launches, chef specials, and seasonal ingredients.
• Oversee reservation-driving initiatives across platforms (OpenTable, Resy, etc.) and coordinate with operations to maximize covers during key dayparts.
• Develop marketing collateral—menus, table tents, digital assets, promotional signage—that reflects each outlet's brand identity and energy.
• Own and execute the property's comprehensive hotel marketing plan aligned with occupancy goals, ADR targets, and revenue objectives.
• Champion the Westin brand identity on property—ensuring all marketing communications reflect Westin's well-being philosophy, elevated tone, and signature visual standards.
• Partner with Commercial team to develop promotions, packages, and offers that drive direct bookings and Brand.com contribution.
• Coordinate with Crescent Corporate Marketing and Marriott brand teams to leverage resources, best practices, and co-op opportunities.
• Manage Marriott brand platforms to ensure accurate, compelling, and conversion-optimized content.
• Identify PR-worthy programming, packages, and activations, coordinate media visits and press opportunities in partnership with PR resources.
• Develop B2B marketing initiatives supporting group sales, meetings, and event business.
• Develop and manage social media strategies for the hotel and outlet accounts across Instagram, Facebook and emerging platforms as needed.
• Review monthly content calendars in collaboration with our social agency that reflect seasonal programming, outlet promotions, hotel packages, and community events.
• Produce or oversee production of professional, on-brand content—photography, video, Reels, Stories—that captures the energy of the property and its outlets.
• Build and manage relationships with local influencers, campus content creators, and lifestyle tastemakers to amplify reach and credibility.
• Monitor engagement and manage online community across all platforms with a voice that matches each brand.
• Serve as the primary liaison between the property and digital agency partners managing SEO, PPC, paid social, display advertising, and social ads.
• Review, approve, and provide actionable feedback on paid advertising copy, display creative, and social media ad campaigns.
• Monitor and optimize digital campaign performance across channels including paid search (Google, Microsoft), display, metasearch, and OTA advertising.
• Oversee website content strategy across brand and vanity sites; ensure SEO best practices, brand consistency, and conversion optimization.
• Utilize CMS platforms (e.g., WordPress, Marriott tools) to update imagery, create packages, and upload promotional materials.
• Stay current on emerging digital marketing trends and technologies relevant to hotel and restaurant marketing.
• Develop and execute targeted email marketing campaigns for both hotel and outlet audiences—including newsletters, promotional blasts, event invitations, and post-stay communications.
• Develop campaign timelines, content, targeting parameters, and post-send reporting.
• Coordinate outlet-level email programs—including happy hour drives, event invitations, and new menu launches.
• Oversee the creation of marketing collateral across hotel and outlet brands—including print menus, digital assets, signage, promotional materials, and presentation decks to meet brand guidelines.
• Design or direct design of materials using Canva and/or other creative applications, maintaining consistent brand standards for each outlet and the hotel.
• Coordinate photography and videography shoots for hotel rooms, F&B outlets, events, and seasonal campaigns; ensure assets are properly archived and distributed.
• Track and report on KPIs across all marketing channels—website traffic, email performance, social engagement, paid media ROI, outlet reservation volume, and hotel direct booking contribution.
• Translate data into actionable insights; present regular performance updates to the DOSM, General Manager, and ownership.
• Manage the annual marketing budget in collaboration with Crescent Corporate Marketing, ensuring strategic allocation across channels and adherence to financial guidelines.

Benefits

• Team Member and Family Room Discounts for both Crescent Hotels and Resort and Marriott Hotels
• Flexible Schedules
• Career Growth & Development
• Insurance Benefit Available for both Full Time and Part Time Team Members
• 401k Plan and Company Match Program
• Vacation Pay / Sick Pay – Full Time and Part Time Team Members
• Holiday Pay – Full Time Team Members
• Amazing Recognition Programs/Giving Back – Community Outreach
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Senior