Director of Marketing
About The Position
Turn/River Capital is seeking a Director of Marketing to drive measurable pipeline growth across its portfolio companies. This role involves partnering with leaders in 3-4 portfolio companies at a time, focusing on those where revenue is significantly influenced by channel partners. The Director will guide marketing strategy and execution to maximize demand generation, translate strategy into practical execution, and serve as both a strategic advisor and hands-on operator. The ideal candidate is a structured thinker, lifelong learner, self-starter, and results-oriented team player with a strong understanding of marketing funnels and demand generation. This role is ideal for someone who thrives on structuring ambiguous problems, building systems, and ensuring execution excellence in varied environments.
Requirements
- 7–10 years of experience in B2B software marketing, with at least 5 years focused on demand generation and/or channel marketing.
- Proven success driving pipeline and revenue impact through structured marketing initiatives.
- At least 2 years of direct people management experience.
- Strong structured thinking and problem-solving skills—able to create mental models and frameworks that scale across diverse contexts.
- Excellent communication and influencing skills, able to work with executives, sales leaders, and partner marketers.
- Comfortable with data-driven decision-making: able to self-serve key analyses while also working with analytics teams.
- Deep understanding of B2B SaaS sales cycles, channel dynamics, and technical product marketing.
- Hands-on, execution-oriented, and accountable for results—this is not an advisory role.
- Strong project management skills with a bias for clarity, organization, and follow-through.
- Resilient and adaptable, with a test–learn–iterate mindset.
Responsibilities
- Develop and scale marketing programs that systematically grow pipeline, improve conversion, and increase partner-driven revenue.
- Design repeatable campaign frameworks that can be tailored across different companies and partner ecosystems.
- Drive top-of-funnel demand generation using the full range of channel levers, including events, campaigns, incentives, and co-marketing programs.
- Identify target partner segments and craft compelling messaging, positioning, and enablement content.
- Provide channel marketing support for product launches, partner onboarding, and key go-to-market initiatives.
- Establish and track channel-specific KPIs to measure program effectiveness, and report impact clearly to executive and investment teams.
- Partner closely with sales, product, and leadership to ensure tight alignment on channel go-to-market strategies.
- Coach and mentor channel marketing leaders at portfolio companies, helping them build and scale high-performing teams.
- Foster a culture of experimentation and continuous improvement, documenting learnings and sharing them across the portfolio.
Benefits
- An opportunity to make an impact across multiple high-growth tech firms
- Competitive salary and discretionary bonus
- Medical, dental, and vision insurance covered 100% for employee & dependents
- Flexible vacation policy
- 401K matching
- Paid parental leave
- Commuter benefits
- Health and Wellness benefits
- Household Services benefits
- Home Office benefits
- Annual Home Office Equipment Reimbursement
- Donation matching
- Energetic work environment with snacks and weekly team lunches 3x per week
- A company that enjoys having fun: holiday parties, annual company offsite and retreat, annual summer "work from anywhere" month
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
