Director of Marketing

Greenhouse Fabrics•High Point, NC

1d•Onsite

About The Position

The Director of Marketing leads marketing strategy and execution across Greenhouse Fabrics, Anna Elisabeth, and AE Contract. The role owns the annual marketing plan, lead generation, budget, and performance, setting priorities for the in-house team and external partners and holding them accountable for results. Marketing investments are expected to deliver measurable ROI, with reliable data provided to leadership to guide decisions. Sales owns closing and customer follow-up. Greenhouse Fabrics, based in High Point, North Carolina, supplies cut fabric to the trade. Its Greenhouse Fabrics brand serves upholstery shops and workrooms, while Anna Elisabeth serves interior design firms. The Director works in person, reports to the Chief Operating Officer, and directly manages the in-house marketing team. The role also oversees contractors, website developers and maintenance providers, implementation partners, and photographers, and collaborates with leadership, Sales, Sales Operations, Product, Finance, and external agencies.

Requirements

Proven success leading marketing for a B2B or trade-focused company, with measurable results tied to leads and revenue.
Practical CRM experience beyond reporting, ideally in HubSpot, including lifecycle stages, workflows, and dashboards.
Strong analytical skills, including attribution, funnel and conversion reporting, ROI, and customer acquisition costs.
Experience directing agencies and contractors and holding them accountable for measurable results.
Demonstrated ability to lead, coach, and develop a team, including remote or offshore contributors.
Clear written and verbal communication, consistent follow-through, and sound judgment with confidential information.

Nice To Haves

Five or more years of marketing leadership experience.
Experience in fabrics, furnishings, interior design, wholesale distribution, or a similar trade business with repeat customers and sample-to-order workflows.
Experience with ERP and CRM integration, email platforms such as Mailchimp, and digital advertising.
Experience directing social media strategy to support brand visibility, engagement, and lead generation.
Familiarity with EOS.

Responsibilities

Set clear direction, provide tools and support, coach the marketing team, and hold team members accountable for results.
Own the annual marketing plan, align priorities with company goals, and keep the marketing calendar two to three months ahead.
Own the marketing budget, allocate resources according to company priorities, and redirect spending when results fall short.
Hold contractors, agencies, and vendors accountable for scope, cost, and results, and adjust partners and resources as needed.
Run the Marketing L10 and participate in annual and quarterly planning.
Own marketing dashboards and reporting on activity, engagement, lead generation, and ROI; capture lead sources where possible and use insights to guide priorities and leadership decisions.
Own marketing's use of HubSpot, including adoption, data accuracy, lifecycle stages, and pipeline visibility; bring proposed changes to shared processes to the leadership team for approval.
Own the strategy and performance of marketing email sequences, including new-customer, win-back, unassigned-account, and retention sequences; direct segmentation, messaging, timing, and testing.
Direct digital strategy to improve lead capture and demand generation, guiding the website team and external partners on user experience and visibility in search engines and AI-generated answers.
Coordinate with the VP of Sales on lead quality, qualification criteria, handoff, new partner onboarding, customer experience, and reactivation.