Director of Marketing

Legends Global•Lubbock, TX

8d•Onsite

About The Position

The Director of Marketing oversees the planning and implementation of a complete marketing campaign for the facility and all events including group sales, sponsorships, advertising, direct mail, promotion, and publicity. This position will also develop and implement an in-house agency to act on behalf of the facility.

Requirements

Bachelor's degree from four-year college or university in Marketing, Journalism, Public Relations, or related field preferred
Minimum of 4 years’ experience in Marketing, Public Relations or Sales in entertainment industry or related field
Or equivalent combination of education and experience required.
Exposure to and familiarity with similar facility environment
2-3 years supervisory experience
Excellent communication, organizational and interpersonal skills required.
Ability to effectively supervise staff.
Ability to prioritize multiple projects.
High aptitude for figures and advanced writing skills
Professional presentation, appearance, and work ethic

Responsibilities

Directs the public relations image of the facility.
Establishes and maintains relationships with media, industry influencers and key community and strategic partners.
Acts as facility spokesperson and liaison with the general public
Develops and implements an advertising and publicity campaign to create regional and national awareness of the facility.
Creates and supervises marketing plans for events when required, to include all available services: group sales, public relations, media placement, direct mail, promotional development, non-profit opportunities, etc.
Operates the department with a conscious commitment to maximum exposure for the facility and its events, through the most effective and efficient means possible.
Develops marketing materials and procedures to have the department function effectively as an in-house agency.
Aggressively seeks new contacts and maintains working relationships with all media representatives, civic and industry organizations, corporate promotional contacts, and event and booking representatives.
Remains current on national trends in the industry and local market changes to best serve the facility.
Maintains and increases facility signage revenues.
Explores new avenues of revenue(s) for the facility.
Develops and maintains a facility website.
Carries out supervisory responsibilities in accordance with all Legend Global policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.