Director of Marketing

Crown Equipment Corporation•New Bremen, OH

13d•Onsite

About The Position

Are you a strategic marketing leader who thrives at leading dynamic marketing teams and delivering measurable results in support of key business goals? Do you have a passion for growing powerful brands, driving demand, and aligning global teams around a shared vision? We’re looking for a Director of Marketing to lead and elevate our marketing strategy — shaping how our brand is experienced across every touchpoint. In this highly visible leadership role, you’ll guide integrated marketing strategies, modernize processes, and partner across the organization to support growth, strengthen our employer brand, and amplify our market presence.

Requirements

Bachelor’s degree in Communications, Marketing, or Media Relations, along with at least 8 years of related experience.
Non-degree considered if 12+ years of related experience along with a high school diploma or GED
Frequent travel (6-20%)
Valid Passport
Crown will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Nice To Haves

Five years’ experience in the Material Handling or a similar capital equipment industry
Ten years managing people and five years managing a Marketing Communications department
Experience successfully building, coaching, and motivating high-performance teams while holding employees accountable
Strong leadership skills and history of demonstrated successes
Excellent communicator with ability to influence across all functional areas
Excellent oral and written communication skills including the ability to clearly present recommendations and summarize complex issues
Demonstrate both creative and critical thinking skills
International experience

Responsibilities

Direct the creation and execution of marketing and media relations programs across North America
Partner with our media relations agency to enhance brand visibility and maximize strategic coverage
Ensure a consistent and compelling brand image across all regions by collaborating with global and regional marketing leaders
Review and approve global marketing assets to uphold quality and alignment with brand standards
Oversee development of high-quality content across all channels—digital, social, media, and sales collateral
Direct social media programs to engage audiences and extend brand reach
Direct the development of integrated marketing plans that promote products, technologies, and services
Lead retail and recruiting marketing strategies aligned with broader business goals
Collaborate with Human Resources and leadership to support recruiting and retention through targeted marketing strategies
Oversee and continuously improve project workflows within the department’s project management system
Lead planning and execution of key corporate initiatives, including Business Update meetings and executive presentations
Manage key marketing budget accounts with a focus on efficiency and ROI
Champion ongoing process improvements to enhance team performance and delivery