Director of Marketing, Verily Me

Verily•San Bruno, CA

5d•$177,000 - $265,000

About The Position

Verily Me is a newly launched consumer health app designed to be a personal, private companion that helps members manage their health. By bridging the gaps in care through personalized recommendations from licensed clinicians and AI-enabled tools like Violet, Verily Me aims to bring the promise of precision health to everyone, every day. The Role: We are seeking a Director of Marketing to develop and drive Verily Me marketing strategies, plans and investments. You will be responsible for winning the hearts and minds of savvy consumers who have high expectations and a deep need to understand and take control of their day-to-day health. You will know the brand and product inside and out—from our care programs (including the Lightpath program) to additional Verily Me features like participating in the Lifelong Health Study to further clinical research—and synthesize audience needs into focused creative strategies. In this highly collaborative role, you will lead the development of tightly integrated go-to-market (GTM) strategies, driving innovative approaches to building the Verily Me brand and ensuring we deliver on Verily’s awareness and engagement goals.

Requirements

Deep Brand & Product Fluency: Ability to learn and evangelize the specific utility of Verily Me features, including the Standard and Lightpath care programs, AI companion "Violet" and meal tracking capabilities, ensuring any marketing claims align with product features and performance.
Proven ability to digest complex audience data (e.g., gaps in care, "Am I healthy?" anxiety) and turn it into clear, actionable creative briefs.
Demonstrated success in breaking down silos between creative, media, and product teams to launch integrated campaigns.
Ability to pitch the brand vision to internal leadership to secure budget alignment and to external partners to build trust.
Experience utilizing performance data to pivot strategies, optimize media spend, and drive maximum awareness, consideration, and adoption.
Qualified applicants must not require employer sponsored work authorization now or in the future for employment in the United States.

Responsibilities

Lead the Verily Me marketing plan - Identify the big bets, content strategies, and program mix to deliver brand and business objectives. Gain alignment and socialize strategies across the company.
Act as the central orchestrator of marketing strategy and execution of marketing plans across the marketing team and with the Verily Me product team, bringing together Product Managers, Media Planners, Creative Designers, Copywriters, PR & Social Media, and creative agency partners to deliver a seamless brand experience.
Own the calendar, investment and content strategy to drive brand results.
Drive a cohesive social, influencer, and PR strategy, working with in-house creative and external agencies to bring innovative ideas and content together to tell the Verily Me story.
Collaborate with product teams to understand and market complex features, such as the Lifelong Health Study and Lightpath care management programs for cardiometabolic conditions.
Synthesize user motivations: Deeply understand our Verily Me members and potential members and develop approaches to connect marketing to their core needs, such as the fragmentation of their health records and the fatigue of trying to make sense of their healthcare
Develop and drive creative briefs to deliver brand themes and programs: Translate consumer needs into creative briefs that move beyond just making people feel good about the brand to explicitly showing them why they need the product
Champion the Brand Voice: Ensure all creative assets reflect our mission to provide a safe, protected place for users to take control of their health.
Analyze performance and optimize: Partner closely with the Performance Marketing team to optimize the marketing mix and with the Creative team to optimize messaging and creative, focusing on metrics like social engagement, quality downloads, and product engagement.
Evaluate the balance of investments from top to bottom of funnel, ensuring investments reach target cost per acquired member objectives while building strong awareness and affinity.
Pitch and manage relationships with external partners, including patient advocacy groups (e.g., AHA, Diabetes Patient Advocacy Coalition).