Director of Marketing (EX)(2026-2027)- Immaculate Conception School, Towson MD

Archdiocese of Baltimore•Towson, MD

6d•$58,000 - $62,000•Onsite

About The Position

The Marketing Director at Immaculate Conception School serves as the primary liaison between the school, current families, and prospective families. This role is responsible for telling the story of the school by showcasing the people, experiences, programs, and everyday moments that make ICS a special place to learn and grow.

Requirements

Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
Minimum of five years of experience in public relations, journalism, marketing, business, public administration, or a closely related field.
Experience managing social media accounts and digital marketing initiatives.
Strong skills in marketing, strategic planning, program development, media relations, and crisis communications.
Exceptional attention to detail, a commitment to accuracy, and the ability to produce high-quality content for both print and digital platforms.
Demonstrated project management skills, with the ability to work independently, prioritize competing responsibilities, and meet deadlines effectively.

Nice To Haves

Basic understanding of plugins such as Yoast SEO.
Training will be provided on the effective use of WordPress.

Responsibilities

Manage social media platforms such as Facebook, Instagram, TikTok, and YouTube.
Manage the school's website using the WordPress platform.
Utilize Constant Contact to create and manage marketing campaigns for current families.
Edit video content using CapCut, Final Cut Pro, or similar software.
Create graphic designs using Canva or a similar platform.
Analyze data using Google Analytics and Google Business Profile Insights.
Maintain a cohesive and recognizable brand voice and visual identity that aligns with the school's overall marketing, communications, and enrollment objectives.
Collaborate with the Admissions Director to support the school's enrollment goals.