Marketing & Digital Media Manager (EX)(2026-2027)- Monsignor Slade Catholic School, Glen Burnie MD

Archdiocese of Baltimore•Glen Burnie, MD

4d•$51,000 - $62,000•Onsite

About The Position

Monsignor Slade Catholic School, a PreK2-8 Catholic school in Glen Burnie, MD, is seeking a full-time, 12-month Marketing & Digital Media Manager to serve our school community. This role is responsible for telling the story of the community through strategic communications, managing marketing initiatives, and overseeing social media content. The ideal candidate is a creative, proactive, and organized self-starter who understands how effective marketing strengthens brand awareness, enrollment, family engagement, and community connections. They will be skilled at creating compelling digital content, adapting messaging for diverse audiences, and collaborating with various stakeholders. The position involves managing communications, marketing plans, social media platforms, website updates, and providing administrative support, including occasional evening and weekend event coverage.

Requirements

Experience in social media management, marketing, communications, public relations, or a related field.
Demonstrated project management skills, including the ability to manage multiple priorities, deadlines, and projects simultaneously.
Strong organizational skills, attention to detail, and the ability to work independently.
Commitment to the mission and values of Monsignor Slade Catholic School.

Nice To Haves

Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
Experience working in a school, nonprofit, Catholic, or other mission-driven organization.
Experience with website management, digital advertising, analytics, photography, or videography.
Experience using Instagram, Facebook, TikTok, YouTube, Canva, CapCut, and Adobe Photoshop.

Responsibilities

Coordinate and distribute the school's mass communications through the PowerSchool system.
Manage a communication request process for employees and school-affiliated groups to maintain a balanced communication strategy.
Produce, design, and distribute a weekly school newsletter by gathering information from faculty, staff, and external partners.
Maintain the existing 2026-2027 marketing plan and budget.
Develop and maintain an annual marketing plan, budget, and calendar for each subsequent school year, aligned with enrollment goals, events, and school priorities.
Collaborate with the Principal and Admissions Director to execute enrollment-focused marketing initiatives.
Support paid marketing and advertising campaigns across print and digital platforms.
Manage and maintain external school profile platforms, including the school's Google Business Profile, Niche, and other relevant sites.
Assist in the design and development of marketing materials, including flyers, posters, brochures, banners, digital advertisements, and other promotional materials.
Oversee the school's social media platforms by creating and posting content that highlights student life, academics, events, extracurricular activities, faith formation, and school accomplishments across Facebook, Instagram, TikTok, and YouTube.
Maintain a consistent social media presence, with a minimum of five posts per week during the school year and three posts per week during the summer.
Stay current with social media trends and demonstrate experience with, or a willingness to learn, tools such as Canva, CapCut, Adobe Photoshop, and other short-form video editing platforms.
Use school-issued photography and videography equipment to support social media and marketing efforts.
Monitor social media analytics and use performance data to strengthen engagement and expand reach.
Maintain an organized library of approved photo and video assets for use across marketing, communications, social media, admissions, fundraising, and promotional initiatives.
Collaborate with the IT Department to maintain and update the school website.
Coordinate with the school's website management company regarding website updates and other related needs.
In collaboration with the Finance and Advancement teams, maintain online fundraising and event platforms as needed.
Attend biweekly meetings with the Principal and department heads.
Attend annual off-site and/or virtual meetings with the Archdiocese of Baltimore leadership team.
Provide occasional evening and weekend event coverage for photography, videography, social media, and other marketing or communications needs.