Director of Marketing

Omega Builders•Temple, TX

About The Position

Omega Builders is growing, and we're looking for a talented Director of Marketing to help take us to the next level! As a proud National Housing Quality Award (NHQA) Silver Winner, we are committed to excellence in everything we do, and that starts with our people. We are seeking a strategic marketing leader with expertise in brand development, digital marketing, SEO-driven content strategy, KPI analysis, team leadership, and marketing platform management. If you are a data-driven, creative thinker who thrives in a fast-paced environment, we want to hear from you! We offer competitive pay and a comprehensive benefits package, including generous PTO, medical, dental, vision, and a great workplace culture where your contributions truly make an impact. Come build something great with us. Apply today!

Requirements

Strategic vision with the ability to translate complex market data into actionable strategies and product and market recommendations
Advanced analytical proficiency including data modeling, statistical methods
Proven leadership ability - motivating teams, managing cross-departmental expectations, and driving high-stakes projects in a deadline-driven environment
Sophisticated written and verbal communication skills suitable for executive-level reporting and public brand representation
Strong understanding of company’s core product
Ability to connect marketing activity to margin-positive home sales outcomes at the community level
Proven ability to enhance website performance by auditing navigation, refining content hierarchy, and driving user-centric design improvements
Understanding of social media ecosystems, with the ability to develop and execute cross-platform strategies that increase brand awareness and engagement
Bachelor's degree in Marketing, Business Administration, or a related field required
8–10 years of professional marketing experience preferred, with significant exposure to residential construction or real estate preferred

Nice To Haves

Master's degree preferred

Responsibilities

Develop and manage the marketing strategy and alignment with company goals
Lead market research, feasibility studies, and site selection; evaluate demographic, economic, and competitive trends; including SWOT analysis, absorption rates, and buyer behavior to identify high-growth opportunities and optimize product positioning
Translate market intelligence into actionable strategies and pricing models
Partner with Sales, Construction, and Design to optimize product offerings and maximize margins and sales velocity
Oversee community launch processes including Community Kickoff meetings
Monitors community and product performance against established sales goals
Develop strategies to move aging inventory
Build and sustain a data-driven culture by establishing and monitoring clear KPIs across all marketing functions
Translate key metrics into executive-level insights and recommendations
Oversee tracking, analysis, and reporting of performance metrics including web traffic, lead-to-sale conversions, community-level performance, and ROI across digital advertising, email, and social media channels
Continuously analyze and improve the marketing and sales funnel, identifying opportunities to optimize cost-per-lead, lead qualification, and overall conversion rates
Develop and execute the annual marketing plan and budget
Lead the identification, evaluation, and integration of emerging marketing technologies, systems, and AI-driven innovations
Strengthen and protect Omega's brand positioning across all markets, ensuring every customer-facing asset including digital, print, photography, and collateral reflects the company's standards
Implement and monitor the optimization, data integrity, and integration of all marketing systems, including current and emerging technologies
Develop and streamline marketing business processes to improve team efficiency and scalability
Establish website performance, SEO standards, and emerging AI/LLM search optimization
Lead, mentor, and develop the marketing team, fostering accountability, collaboration, and high-performance execution
Create and manage the marketing budget across all channels to maximize ROI; oversee vendor relationships, outsourcing, advertising, and other expenditures
Ensure company initiatives are fully integrated, facilitating a seamless customer-centric experience from first touch to closing
Serve as a key partner to the leadership team on strategic planning and revenue initiatives
Other duties as assigned