Director of Marketing - Specialty Play Group

PlayCore Careers • Chattanooga, TN

5d • Onsite

About The Position

The Director of Marketing will lead the strategic vision, brand storytelling, and go-to-market execution for the Specialty Play Group’s portfolio of brands, including Play & Park Structures, UltraPlay, and Freenotes Harmony Park as well as the leading distributors for these brands. This highly collaborative leader will bring fresh thinking, strong marketing discipline, and a passion for creating engaging experiences that elevate brand visibility, increase lead generation, grow market share, strengthen customer engagement, and drive revenue across multiple channels.

Requirements

• Bachelor’s Degree from an accredited college in Marketing or related field, Master’s preferred.
• 10 or more years of experience leading a product line or marketing team.
• Demonstrated proficiency with MS Excel, Outlook, Word, PowerPoint, Access and other web based computer programs.

Nice To Haves

• Master’s degree preferred.

Responsibilities

• Champion the Company’s mission and values-based culture by developing compelling marketing materials that inspire customers, support sales growth, and strengthen the Specialty Play Group’s market position.
• Lead website strategy and digital experience initiatives across the brand portfolio, including new site development, content updates, performance improvements, and ongoing optimization.
• Drive HubSpot marketing activity and broader digital marketing efforts that support lead generation, customer engagement, campaign execution, and measurable business results.
• Develop creative quarterly promotional campaigns and brand-building initiatives that energize the marketplace, support distributor and sales teams, and encourage consistent order flow throughout the year.
• Plan and execute high-impact new product launch campaigns, including creative collateral, website content, photography, video, media outreach, press releases, and sales enablement tools.
• Create and oversee valuable, brand-focused content for the Company’s digital presence, including websites, social media, editorial content, email marketing, and other customer-facing communications.
• Monitor campaign performance, promotional activity, and marketing outcomes to identify opportunities, confirm ROI, and continuously improve results.
• Develop, manage, and optimize the marketing expense budget for the brand portfolio, ensuring resources are aligned with strategic priorities and business objectives.
• Partner with and support training for the CAD team to merchandising and programs are understood and effectively implemented in support of sales team design requests.
• Own and lead social media strategy and execution across the Specialty Play Group brand channels.
• Participate in Design Room meetings to bring a marketing perspective to the creative process and support custom design requests from the sales team.
• Collaborate with the Director of Product Development to create engaging presentations and launch materials for new product introductions, including sell sheets, imagery, PowerPoint presentations, and supporting sales tools.
• Direct advertising efforts and product photography for the brand portfolio to ensure strong, consistent, and visually compelling brand representation.
• Provide merchandising direction and launch planning for trade shows, customer events, and other opportunities to showcase products and strengthen brand engagement.
• Lead annual product catalog planning and design direction to communicate product stories clearly, creatively, and effectively across the brand portfolio and digital platforms.
• Perform other duties as assigned by Manager.

What This Job Offers

• Job Type: Full-time
• Career Level: Director