Director of Marketing - LifeSpan Companion Care

Cardon & Associates•Indianapolis, IN

14d

About The Position

LifeSpan Companion Care is seeking a compassionate, results-driven Director of Marketing to drive business growth, increase client referrals, develop strategic partnerships, and expand awareness of non-medical home care services in the communities it serves. The role leads sales and business development efforts to increase client census and weekly service hours while strengthening relationships with residents, families, senior living communities, healthcare providers, and community referral partners. The Director develops and executes sales strategies, builds a pipeline of prospective clients and referral sources, identifies new business opportunities, and promotes Companion Care services. The role collaborates with internal operational teams to ensure prospective client needs and referrals are communicated and followed through to service initiation. It also works with Marketing on targeted campaigns, educational materials, and outreach initiatives. LifeSpan Companion Care describes itself as a family-owned organization with a people-first culture. It offers professional development opportunities, tuition assistance, CarDon University, the Leadership Acceleration Path (LeAP) program, competitive compensation, weekly pay, paid time off, a comprehensive benefits package, and daily pay.

Requirements

Education or experience in customer service or healthcare is desirable.
At least one year of healthcare experience is preferred.
Knowledge of and sensitivity to the needs of the aging.
Effective communication skills.
Proficient skills in promoting excellent client relations and customer service.
People management skills and the ability to network and manage a team.
A collaborative, solutions-oriented approach and commitment to CarDon's people-first culture.

Nice To Haves

At least one year of healthcare experience is preferred.
Education or experience in customer service or healthcare is desirable.

Responsibilities

Develop and execute a strategic sales plan to increase new client acquisition, recurring service hours, and agency revenue.
Establish measurable sales goals and lead measures to support monthly, quarterly, and annual growth targets.
Build and maintain a consistent pipeline of prospective clients and referral sources.
Identify new business opportunities within existing senior living communities and the surrounding service area.
Build partnerships with Independent Living, Assisted Living, Memory Care, Skilled Nursing, and other organizational departments to improve awareness and utilization of Companion Care services.
Educate campus leaders and frontline team members about services, appropriate referrals, and opportunities to support residents in their current living environments.
Establish and maintain relationships with healthcare professionals, hospitals, rehabilitation providers, social workers, case managers, senior resource organizations, and other community referral sources.
Represent LifeSpan Companion Care at networking events, community programs, senior expos, and professional meetings.
Collaborate with Marketing to develop targeted campaigns, educational materials, and outreach initiatives.
Increase awareness of companionship, meal assistance, errands, personal care assistance, and other approved non-medical support services.
Partner with the Executive Director, Care Management, and Scheduling to ensure new referrals are communicated promptly and followed through to service initiation.
Communicate prospective client needs, requested schedules, service expectations, and potential barriers to the appropriate operational team.
Manage and network with a team while promoting excellent client relations and customer service.