Director of Marketing - Remote

Urrly • New York, NY

10d • Hybrid

About The Position

This role is for a Director of Marketing who will own the full marketing engine, focusing on building pipeline and reducing customer acquisition cost (CAC). The primary goal is to drive B2B growth and scale healthcare revenue from approximately $5 million to $30 million. The position involves leading B2B lead generation with a focus on pipeline over traffic, building a content engine from scratch, and owning messaging, website, and SEO. The role also includes managing vendors such as PR, content, and agencies, launching various campaigns (email, content, events), and meticulously tracking key metrics like CAC, CPL, pipeline, and revenue. The company emphasizes fairness in its hiring process, using AI to review applications against clear requirements to ensure an objective and equal opportunity process.

Requirements

• 5+ years experience; 2+ in marketing leadership
• Strong healthcare experience (required)
• Proven growth from ~$5M to $30M revenue
• Strong writing (publish-ready, minimal edits)
• B2B lead generation ownership
• Vendor management experience
• Uses AI tools (ChatGPT, Claude)

Nice To Haves

• Startup or early-stage experience
• MBA

Responsibilities

• Lead B2B lead generation (pipeline over traffic)
• Build content engine (write, publish, iterate fast)
• Drive growth from ~$5M to $30M revenue
• Own messaging, website, and SEO
• Manage vendors (PR, content, agencies)
• Launch campaigns (email, content, events)
• Track CAC, CPL, pipeline, revenue

Benefits

• Medical
• dental
• vision
• 401(k)
• PTO + company holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed