Director of Marketing
About The Position
The Director of Marketing will own account-based marketing, inbound pipeline generation, and sales enablement across our commercial, defense, and national security accounts. This role partners closely with Business Unit leaders to translate technical capabilities into clear value propositions and measurable deal flow. The ideal candidate is a hands-on marketing leader with demonstrated experience driving growth in government, defense, and/or complex B2B or dual-use commercial markets. They bring a strong understanding of account-based marketing, long-cycle sales motions, and relationship-driven pipeline development in a small to mid-sized growth stage organization, and are comfortable translating technical offerings into clear, compelling value propositions for both government and emerging commercial buyers. The candidate thrives operating autonomously, building repeatable marketing motions, and driving growth in long-cycle, relationship-driven environments.
Requirements
- Bachelor's Degree
- 7 years relevant marketing experience
Nice To Haves
- Master's Degree
- 10 plus years relevant marketing experience
- Experience supporting sales enablement, Business Development, and capture efforts is preferred
Responsibilities
- Define and execute Account-Based Marketing (ABM) strategies targeting MAJCOMs and other relevant buyers
- Partner with Business Unit leads to translate technical capabilities into clear product messaging and value propositions for each offering
- Develop Ideal Customer Profiles (ICPs) for each productized Business Unit and build targeted campaigns, collateral, and outreach sequences against those profiles
- Own the Tech Scouting & Vetting (TS&V) pipeline metrics: track the volume and quality of inbound company relationships, conversion from conference/marketing touchpoints (e.g. email drip campaigns), and the ratio of inbound-to-outbound sourcing over time
- Design and run conference strategies (booth presence, speaking slots, pre/post-event outreach) that drive measurable inbound deal flow from the defense technology ecosystem
- Build repeatable inbound marketing motions (content, digital presence, event follow-up) that shift TS&V sourcing from outbound hunting to relationship-driven inbound over time
- Ability to create and manage a content calendar - case studies, capability briefs, white papers, LinkedIn/social - that positions the company as a trusted partner rather than a vendor
- CRM and marketing automation experience (HubSpot, Salesforce, Pardot, or similar) to track account engagement, score leads, and report pipeline attribution back to marketing activities
- Experience standing up or refining brand identity and visual standards for a growing services/product company - logos, templates, slide decks, one-pagers - so outward-facing materials look cohesive
- Comfort operating as a one-person or small marketing team, meaning high autonomy, scrappy execution, and willingness to do everything (this is key, because a lot of marketing leaders will immediately want to hire huge teams)
- Track record of measuring marketing ROI in long-cycle B2G or B2B sales environments where attribution is fuzzy and relationship-building matters more than click-through rates
- Familiarity with security-cleared environments and the constraints around what can/can't be shared publicly in marketing materials
- Ability to manage multiple high-priority initiatives under tight deadlines
- Ability to communicate complex issues clearly to diverse audiences
- Ability to represent the organization professionally in high-visibility settings
- Ability to exercise sound judgment in confidential or sensitive matters
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What This Job Offers
Job Type
Full-time
Career Level
Director
