Director of Marketing

Breakaway•Charlotte, NC

About The Position

Breakaway is seeking a driven, creative, and highly strategic Director of Marketing to lead a growing division of the marketing function. This high-impact role is responsible for developing and executing campaigns that drive ticket sales across festivals, pop-ups, and concerts, elevate the brand, and deepen fan connection nationwide. The role involves owning the end-to-end digital and out-of-home marketing strategy, from campaign development and paid media to creative, PR, and executive reporting. Collaboration with organic social, influencer, and artist marketing teams is key for full-scale campaigns. The Director will lead and grow a high-performing team and partner cross-functionally with ticketing, sponsorship, operations, and artist relations. This position requires strategic thinking combined with hands-on execution, comfortable with strategy decks and creative deliverables in a fast-paced festival environment.

Requirements

7–10+ years of progressive marketing experience, ideally in live events, festivals, or entertainment.
3+ years of management experience leading multi-disciplinary teams (marketing, graphic design, paid media, PR) in a fast-paced environment.
Proven track record of driving ticket sales and engagement through integrated campaigns.
Deep expertise in digital marketing, social media, content strategy, email marketing, web marketing, and paid media.
Experience in PR, earned media strategy, and media relations.
Strong executive presentation skills; comfortable building and delivering polished decks to C-suite and executive leadership.
Experience managing large marketing budgets, vendors, media buys, and agency relationships.
Strong leadership, communication, and project management skills.
Data-driven with strong analytical and reporting capabilities.
Comfortable working in high-pressure environments with tight deadlines and peak event seasons.
Willingness to travel frequently and work nights/weekends/holidays during the festival period.

Nice To Haves

Existing relationships with media outlets, agencies, influencers, and partners in the music/live entertainment industry.

Responsibilities

Develop and execute integrated, multi-channel marketing strategies (digital, paid social, email, PR, content, media buys, out of home, and partnerships) to drive ticket sales and brand growth.
Oversee national and market-level campaigns for all festivals and branded events, ensuring alignment across creative, sponsorship, and ticketing teams.
Analyze ticketing data, audience insights, and engagement metrics to optimize campaigns and inform future strategy.
Stay ahead of cultural, digital, and experiential trends to keep Breakaway's marketing fresh and relevant.
Manage a significant portion of the marketing budget, allocating resources strategically and tracking ROI.
Direct the in-house graphic design category, setting the creative bar for all visual output.
Ensure brand identity, visual language, and messaging consistency across all platforms.
Partner with creative and artist relations teams to translate lineup announcements and activations into high-impact creative.
Own paid media strategy and execution across social, search, display, and programmatic channels.
Manage agency and vendor relationships, optimizing spend for ROAS and ticket sales.
Negotiate media buys, advertising placements, and cross-promotional deals.
Oversee all Public Relations initiatives, directing PR manager for earned media, press releases, media outreach, and editorial calendar.
Leverage media relationships to drive coverage that amplifies Breakaway's brand.
Serve as the on-site marketing lead for select festivals and events, managing media credentialing, press activations, and real-time content opportunities.
Build, manage, and mentor a high-performing marketing team across graphic design, paid media, PR, and general marketing.
Prepare and present marketing strategy, campaign performance, and audience insights to executive leadership.
Partner with the sponsorship team to integrate sponsor deliverables into campaigns.